The latest figures from the NPD show a steady increase in smartwatch sales here in the US. The category was a rare bright spot in a generally designated, portable space, and the new numbers are showing gains across the board. In fact, the percentage of smartwatch owners among US adults in December is 16 percent. Compared to the previous year, it was 12 percent.
Unsurprisingly, it's a recent demo that drives this growth – especially 18- to 34-year-olds, where the share of smartwatch is around 23 percent. Of course, Apple and others have been seeking similar purchases with the older crowd. This is due to a more serious health function, as last year an ECG meter was added.