When Hyundai unveiled its all-newHyundai promised that a larger, more luxurious three-row crossover would be just around the corner. Today we now know what we should call this new SUV: the 2020 Hyundai Palisade.
The new mid-size palisade replaces the one-yearthe long wheelbase itself is a version of its predecessor, the Santa Fe, a model that has been around since 2013. (Still confused?).
On a media backdrop on Thursday, Michael O'Brien, president of Hyundai Motor America, was in favor of product, corporate and digital planning, Roadshow said the North American mid-size SUV category currently has 1
According to O'Brien: "We wanted from the beginning that this is the flagship product of the Hyundai brand … the market is shifting to CUV and SUV, and of course we would say earlier that this is the case [recently discontinued]would be our flagship, but the market has changed so much that our flagship should be an SUV. "
The last time Hyundai offered a three-crossover SUV considered a flagship can, did not go well. The Veracruz was well rated and loved by the few people who knew it, but it was not sold. The Veracruz was offered for sale in 2007 and disappeared in 2012 without a solid update throughout the cycle.
Hyundai did not feel that the exhuming of the Veracruz moniker was right for this new model. Instead, the name "palisade" refers to a number of coastal rocks and also to the "fortress strength," O & Brien said.
Simply putting a new model name in the eyes of consumers is a big commitment for every car manufacturer: the cost of creating a solid sense of a new model for marketing and advertising spend is estimated at $ 100 million to $ 200 million So Hyundai expects big things from its new SUV.
Hyundai has not officially confirmed whether the new palisade is related to the upcoming 2020 2020 Kia Telluride SUV, which was itself shown onand .
The 2020 Hyundai Palisade will be shown at the Los Angeles Auto Show on November 28 and will be available for sale in the summer of 2019.
Specifications and pricing have not yet been announced, but the new palisade will undoubtedly have this a base price higher than the 2019 Santa Fe Calling.