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2020 Hyundai Palisade flagship SUV for the LA Auto Show



When Hyundai unveiled its all-new 2019 Santa Fe SUV Hyundai promised that a larger, more luxurious three-row crossover would be just around the corner. Today we now know what we should call this new SUV: the 2020 Hyundai Palisade.

The new mid-size palisade replaces the one-year 2019 Santa Fe XL the long wheelbase itself is a version of its predecessor, the Santa Fe, a model that has been around since 2013. (Still confused?).

On a media backdrop on Thursday, Michael O'Brien, president of Hyundai Motor America, was in favor of product, corporate and digital planning, Roadshow said the North American mid-size SUV category currently has 1

.5 million units and she is growing. "It's a really important category. It's the family category in terms of SUV. It's the core product category – only really to beat by Subcompact, which is the leading category in terms of volume [vehicle]."

<img src = "https://cnet4.cbsistatic.com/img/eeiXOWpAEceF8mCBTLJ1FcZVGdY=/970×0/2018/11/08/267886a6-4911-4e49-8037-3ae56c880c9d/hyundai-palisade-name.jpg" class Hyundai's new flagship SUV will be available in the summer of 2019.


Hyundai

According to O'Brien: "We wanted from the beginning that this is the flagship product of the Hyundai brand … the market is shifting to CUV and SUV, and of course we would say earlier that this is the case [recently discontinued] Azera [sedan] would be our flagship, but the market has changed so much that our flagship should be an SUV. "

The last time Hyundai offered a three-crossover SUV considered a flagship can, did not go well. The Veracruz was well rated and loved by the few people who knew it, but it was not sold. The Veracruz was offered for sale in 2007 and disappeared in 2012 without a solid update throughout the cycle.

The three-row Hyundai Veracruz SUV was offered between 2007-2012.


Hyundai

Hyundai did not feel that the exhuming of the Veracruz moniker was right for this new model. Instead, the name "palisade" refers to a number of coastal rocks and also to the "fortress strength," O & Brien said.

Simply putting a new model name in the eyes of consumers is a big commitment for every car manufacturer: the cost of creating a solid sense of a new model for marketing and advertising spend is estimated at $ 100 million to $ 200 million So Hyundai expects big things from its new SUV.

Hyundai has not officially confirmed whether the new palisade is related to the upcoming 2020 2020 Kia Telluride SUV, which was itself shown on SEMA. and New York Fashion Week .

The 2020 Hyundai Palisade will be shown at the Los Angeles Auto Show on November 28 and will be available for sale in the summer of 2019.

Specifications and pricing have not yet been announced, but the new palisade will undoubtedly have this a base price higher than the 2019 Santa Fe Calling at $ 25,500 before options .

2019 Hyundai Santa Fe SE 2.4L Car FWD


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