Counterpoint Research reported that in the second quarter of 2020, 5G smartphone shipments increased, accounting for 10% of global smartphone shipments.
Sales and ASP of 5G smartphone
In the second quarter of this year, 5G smartphone sales accounted for 20% of global smartphone sales. Of these, China is the largest contributor to 5G smartphone sales. It is reported that 72% of global 5G smartphone sales come from China. Most of them come from 5G smartphones released by Huawei. In addition, the average sales price of the Chinese smartphone market increased 1
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According to the report, Asia Pacific, China, Europe, the Middle East and Africa, North America and other regions contributed 10% to the total growth in average sales price in the second quarter of 2020. Latin America, however, is the only country where average sales prices have fallen 5% year over year. Although the new coronavirus has impacted the entire market, the high-end segment hasn’t dropped much. Compared with the general decline in the market, there is only a decrease of 8% compared to the previous year.
The report also shows that the average selling price (ASP) of the global smartphone market increased 10% year over year in the second quarter of 2020. With the exception of Latin America, average sales prices increased in all regions. This is because many 5G phones sold well in the second quarter. The increasing demand for education, work, games and entertainment is also a factor in the user’s preference for high-end smartphones.
Overall, the market demand for low-cost devices has declined due to the economic impact and offline retail store closures. Coupled with the resilience of the high-end market and the growth in 5G smartphone sales (especially in China), the average retail price of smartphones rose this quarter.
The bottom line
At the same time, smartphone shipments fell 23% year over year, reaching a record high. Although most OEM smartphone shipments declined in Q2 2020, Apple shipments rose 3% year over year, while iPhone sales rose 2% year over year. But we should also point out that Apple doesn’t have a 5G iPhone yet. The first models will only hit the market this year. Once that happens and 5G starts showing up on lower models, it’s very interesting to see how the proportion changes.