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A meme account about a mall is now a lifeline



When Cher Horowitz in Unknowingly felt impotent and out of control, she found refuge in a place where she could collect her thoughts and regain her strength: the now closed Westside Pavilion. When Jackie Brown stabbed and betrayed both the government and her accomplice in arms trading, she chose the Del Amo Fashion Center. When they were not stuck in school (or undressed by the pool), the teenagers spent most of their time at the Sherman Oaks Galleria in Fast Times on Ridgemont High . Hollywood didn't create the mall, but it repeats what Angelenos thinks is true: these commercial centers are vital to the city's culture.

There is no better digital representation for it than the Twitter parody account ] dedicated to The Americana at Brand, a huge shopping, entertainment and residential complex in Glendale, a suburb of Los Angeles on the northeastern border of the city . Americana at Brand Memes is an absurd paradise of hyper-specific viral humor ̵

1; all dedicated to an extremely strange place, a well-tended retail paradise that many native Southern Californians lack today.

The Americana at Brand is inherently ridiculous. It's an open-air alternative to the traditional (and closed) Glendale Galleria across the street. It's designed to look like a small town center, and although it's technically located in downtown Glendale, it's full of luxury chains and restaurants instead of independent mom and pop shops. And no small town – not Stars Hollow, not Pawnee – was so ridiculous. There is a Bellagio-style fountain in which the water dances to Frank Sinatra songs. A wagon rolls through the insufficiently large space, an earthed alternative to a monorail. Cupcakes are dispensed at an ATM, a Capital One Cafe serves as an alternative to the coffee shops, and a small replica of the Eiffel Tower is on a parking deck. It feels a lot like a theme park, and the huge concrete wall overlooking Colorado Boulevard at the south end of the complex reminds you that it's actually private property. In addition, the Americana never really closes: there are luxury apartments above the retail space that cost $ 3,000 a month, making residents feel like they're living in the wrong small town or mall for a long time. (If the latter appeals to you, you may not have seen Dawn of the Dead .)

But even the brightest elements have something charming. It offers the comfort of a suburb with all the luxury of the city (which is probably the general attraction of Los Angeles as a whole). It doesn't feel like the malls of the past, like the Glendale Galleria across the street that the Americana Memes report has a blood feud with. It's all I'm not a normal mall, I'm a cool mall The mood is so ripe for ridicule.

"When I opened the account, I felt like I was proving something about Glendale," says the man behind @americanamemes who asked to remain anonymous. (Not surprisingly, he is a Is a comedy writer who lives not far from the Americana on fire.) "It's cool in its coolness, and when you tell someone that you live in Glendale, they'll usually ask, 'Where do you live? Relationship with Americana? & # 39; "

He opened the account in May 2019, drawing inspiration from other hyper-specific meme accounts. A reluctant obsession with memes had already penetrated his comedy life; as a stand-up, he took niches -Memes on his set and joked about comics that had appeared in a cast before him or viewers who had been sitting throughout the show.The report is the natural progression of this particular interest, and the F The author's ability to make the day's viral Twitter joke – or the current concern about the corona virus – relevant to his extremely specific namesake is impressive. "The new internet talks to about 100 people about a super niche and looking for a strange audience," he says. "The Americana is like the stepchild of [Los Angeles] shopping malls, and therefore it is very popular with people. [It’s also] the actually good shopping center."

It is a recognizable talent that shopping centers in the immediate vicinity can quickly compare and compare The first thing that drew me into the Americana parody report, which often makes fun of its competition, is the universal language of the memes. The Apple Store is obviously far better than that in the Galleria. The restaurants are the food court at Westfield Fashion Square far superior, it takes so long to drive to Santa Monica, and what for? The fountain on Third Street Promenade is shit!


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