A new bill introduced today in the Senate would prohibit commercial companies using facial recognition technology from sharing personal information without their explicit consent Roy Blunt (R-MO) is the first of its kind when it comes to facial recognition Technologies (FR) and the privacy concerns. According to the bill, users would have to be notified when their FR data is used. According to the legislator, third-party testing would also be required before the technology could be put on the market to ensure that it is impartial and harmless to consumers.
"Consumers are increasingly concerned about how their data is collected and used, including data collected through face recognition technology," Blunt says. "That's why we need guard rails to ensure that this technology is responsibly implemented as development progresses."
The law won the support of Microsoft President Brad Smith, who said, "Face recognition technology is creating many new benefits for society and should be developed further become. However, its use needs to be regulated to protect against prejudice and discrimination, to protect consumer privacy and to uphold our fundamental democratic freedoms.
Smith had previously demanded the regulation of facial recognition technologies. In a blog post last June, he called for a public debate with new laws to enforce oversight, accountability and possible privacy rules that should be followed by companies offering these technologies at the local level ̵
"Our faces are our identities. They are personal. So it's the responsibility of companies to ask people for permission before tracking and analyzing their faces, "said Schatz. "Our bill ensures that people get the information, and more importantly, control over how their data is passed on to companies with facial recognition technologies."