Apple, the world’s most valuable company, is currently under attack by Fourteen days Developer Epic Games in an incredible legal and cultural battle, but Epic was hardly the first to accuse Apple of abusing monopoly power.
Today, Spotify – the music service whose complaints helped launch two official EU antitrust investigations into Apple’s App Store and Apple Pay practices – cracked down on Apple’s announcement of an all-in-one subscription package, which includes its rival Heard Apple Music, taken offense.
Here is Spotify̵
Once again, Apple is using its dominant position and unfair practices to penalize competitors and deprive consumers by giving preference to its own services. We urge competition authorities to take urgent action to curb Apple’s anti-competitive behavior. If not verified, it will cause irreparable damage to the developer community and jeopardize our collective freedoms to listen, learn, create, and connect.
That sure reads like a boilerplate instead of saying something useful new, but it seems vaguely plausible that something People could pick up Apple Music instead of Spotify if the entire bundle seems like good business, and Apple certainly has the marketing power to push this bundle hard.
Still, Spotify is no stranger to its own packages: it has been bundled with Hulu, the AT&T cellular service, and some Samsung phones.
In the meantime, Apple insists that its customers can continue to “discover and enjoy” alternatives:
Customers can discover and enjoy alternatives to all Apple services. We’re introducing Apple One because it’s great value for customers and it’s an easy way to access all of Apple’s subscription services. We recommend the Apple One plan, which will save you the most money because of the subscriptions you already have. It’s perfect for anyone who loves our services and wants to get more for less, and it’s especially good for families. Also, select services included with Apple One are available for non-Apple devices and you can cancel them at any time.
Last June, Apple announced that Apple Music had surpassed 60 million subscribers but still has some work to do to catch up with Spotify’s 100 million. In June of this year, Spotify reached 138 million subscribers.