Influencers, get ready: Instagram may be considering charging a fee for adding links to captions, according to a patent application. Mike Murphy discovered it as part of his (fascinating!) Weekly Roundup of Technology Patents at protocol.
The patent application, which Instagram parent company Facebook filed back in 2016, displays a popup when the user adds a URL to a caption and asks if the user wants to pay $ 2 to go live with the link.
The patent application (entitled “Adding paid links to media signatures in a social networking system”) describes how the system would work: the online system is used The system asks the booking user to pay a fee to create a link. “
This, of course, has been one of the biggest complaints about Instagram in a long time: if you want to include a link to a story, product, or anything else in your post, you can’t add URLs to captions. Most people go the “Link in Bio” route, and verified Insta users can add links to Stories. The question here is whether Instagram influencers, brands, and other users are willing to pay a fee per link. But it seems like a no-brainer to generate revenue for Instagram when this goes into effect.
However, as with any patent, it’s important to note that companies are constantly applying for patents for products and services that never come to fruition. It is therefore impossible to predict whether or when this function will actually occur. Maybe you’re not treating yourself to a new selfie stick just yet.