( Reuters ) – Amazon.com strives to bring its futuristic, cash-free store format to airports to win the business of hungry, time-pressed travelers for public records and one person with the strategy familiar.
The move underscores how a company that started out as an online bookseller is looking for impulses in the brick-and-mortar retail sector to drive more consumer spending.
The world's largest online market for months The retailer has expanded Amazon Go, where customers scan their smartphones at a turnstile and then cameras recognize what they take off the shelves. When the shoppers are done, they just leave the store and Amazon settles their credit cards.
Amazon has opened seven of its stores to the public since January: in Chicago, San Francisco, and its hometown of Seattle, which focus primarily on workers nearby offices that are looking for a quick lunch.
Amazon examines the top US airports for new locations, as demanded by several airport operators.
From a technology consultant who supports Los Angeles International, the country's second largest airport, to a concessionaire. "Interested?"
"Yes. Thank you! ", The concession official replied.
A few hundred miles north, in the heart of Silicon Valley, an account manager at Amazon Clouds asked San Jose International Airport for a meeting and referred to Amazon Go as one of many options we can discuss.
Following the June meeting where Amazon discussed how the stores work, an airport IT manager wrote: "I look forward to pushing the Amazon Go technology at the airport. "[1
An Amazon spokeswoman declined to comment.
A person familiar with the strategy has confirmed that Amazon is investigating how the cash-free stores can be transported to airports, and that an employee with experience in business development has been assigned to the task.
"Think about how you can expose your brand," the person familiar with the matter said on condition of anonymity. "You'll be able to build a broader mind when you're only in a dozen of the best airports."
According to the US Department of Transportation, more than 350 million passengers were on board at the country's 12 main airports last year.  Operating at airports presents Amazon Go with new challenges.
Workers need to make concessions after security checkpoints, and renting space in busy sections of an airport can be expensive. In addition, many airports are publicly operated and require potential concessionaires to make public bids for retail space.
When "you make a deal, it's almost like going out and shopping again," Kazuko Morgan said. Deputy Chairman of the real estate service company Cushman & Wakefield. She did not talk about Amazon.
"Not only are your terms publicly known, someone may come in the last hour and block you," she said.
This has not stopped airports from going to court the online retailer. In September, a concession manager for Dallas Fort Worth International Airport sent an e-mail to Amazon Go's Vice President-in-Charge asking for a partnership "at Amazon Go's first airport."
The airport did not immediately respond to the question whether the concession manager was working.