Amazon has found a new partner to extend the reach of its cloud services business AWS the second largest Internet market in the world in India.
The e-commerce giant announced on Wednesday that it had partnered with Bharti Airtel. The third largest telecommunications operator in India with more than 300 million subscribers sells a wide range of AWS offerings under the Airtel Cloud brand to small, medium and large companies in the country.
The deal could help AWS, which leads the cloud market in India, to further expand its dominance in the country. The move follows a similar deal Reliance Jio, India̵
Airtel, which serves over 2,500 large companies and more than a million emerging companies, signed a similar cloud contract with Google in January this year. This partnership still exists.
“AWS offers over 175 services. We support pretty much any workload in the cloud. We have the largest and most dynamic customer community, ”said Puneet Chandok, president of AWS in India and South Asia, when calling reporters.
The two companies, which had a similar partnership in 2015, will also work together to build new services and help existing customers migrate to Airtel Cloud.
Today’s deal illustrates Airtel’s efforts to build businesses beyond the telecommunications company, said Harmeen Mehta, Global CIO and head of Airtel’s cloud and security business, at the conference call.
Carrier deals that were very common a decade ago when tech giants wanted to gain new users in India illustrate the phase of cloud adoption in the nation.
Almost half a billion people in India have gone online in the past decade. And small businesses and merchants are slowly beginning to use digital tools and storage services and accept online payments.
India has become one of the emerging primary reasons for cloud services. According to research firm IDC, the country’s market for public cloud services is estimated at $ 7.1 billion by 2024.
This is an evolving story. Continue …