Amazon has signed a new deal with Apple, which allows the retailer to increase the selection of Apple products on its website, as confirmed by a report CNET confirmed Amazon also. The deal will give Apple-authorized resellers the opportunity to sell a wide range of devices on Amazon – including Apple's recently launched Apple iPad Pro, iPhone XS and XR, Apple Watch Series 4 and Beats headphones.
Previously, this CNET reported that products were only available through Amazon third-party vendors in the marketplace or were not available at all.
Amazon confirmed the deal with TechCrunch in a statement.
"Amazon is constantly working to improve the customer experience, and one of the ways to do that is to increase the range of products that we know customers want," said an Amazon spokesperson , "We look forward to expanding our range of Apple and Beats products worldwide."
Apple has not responded to a request for comment so far.
CNET said the deal will affect the US, UK, France and Germany, Italy, Spain, Japan and India.
The deal also states that Amazon will remove the listings of Apple products from independent sellers, the report said.
The expansion is not surprising. Apple already allows Amazon to sell some of its devices, including MacBook laptops and Beats headphones.
Companies have been fierce rivals for years, but have worked more amicably over the last couple of months. In particular, Amazon had discontinued the sale of Apple TV on its website to promote the competing Fire TV product. Apple CEO Tim Cook, however, announced at WWDC 201
The Apple TV later returned to Amazon. This year, Amazon introduced a version of its FreeTime Unlimited service for iOS devices from Apple.
However, there is one notable exception to the new agreement: Amazon does not sell Apple's HomePod.
The HomePod competes with Amazon's intelligent echo speakers are a growing opportunity in terms of Amazon's entry into voice computing and virtual assistants. The retailer does not currently sell Google Home speakers.