The first wave of items includes ready-to-wear clothing, handbags, jewelry, accessories and a new perfume. Children’s clothing will be available soon. More brands will be launched in luxury stores in the coming weeks and seasons.
When visiting luxury stores in the Amazon app, you can use the interactive “View in 360” feature to take a closer look at the clothing.
The most popular gadgets currently on Amazon (Spring 2020 edition)
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“Oscar de la Renta is pleased to partner with Amazon for the luxury retail launch,” said Alex Bolen, CEO of Oscar de la Renta, in a press release. “We admire Amazon’s customer-centric approach and look forward to telling the story of our brand in a convincing and engaging way for even more customers through the Luxury Stores experience.”
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“It’s still day one and we look forward to expanding luxury businesses, innovating on behalf of our customers and opening a new door for designers around the world to access existing and new luxury customers,” said Christine Beauchamp , President of Amazon Fashion. said in the publication.