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Amazon launches luxury stores with the Oscar de la Renta collection



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A pair of Oscar de la Renta collections are the first to be found in Amazon’s luxury stores.

Oscar de le Renta / Screenshot by Sean Keane / CNET

Amazon launched its luxury fashion and beauty stores on Tuesday, the first of which includes Oscar de la Renta’s collections before Fall and Fall / Winter 2020. US Main members will be the first to be invited to try it out.

The first wave of items includes ready-to-wear clothing, handbags, jewelry, accessories and a new perfume. Children’s clothing will be available soon. More brands will be launched in luxury stores in the coming weeks and seasons.

When visiting luxury stores in the Amazon app, you can use the interactive “View in 360” feature to take a closer look at the clothing.

“Oscar de la Renta is pleased to partner with Amazon for the luxury retail launch,” said Alex Bolen, CEO of Oscar de la Renta, in a press release. “We admire Amazon’s customer-centric approach and look forward to telling the story of our brand in a convincing and engaging way for even more customers through the Luxury Stores experience.”

If you’re a US Prime member and haven’t received an email invitation, you can request one.

“It’s still day one and we look forward to expanding luxury businesses, innovating on behalf of our customers and opening a new door for designers around the world to access existing and new luxury customers,” said Christine Beauchamp , President of Amazon Fashion. said in the publication.


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