tech2 News Staff
07. December 2018 14:47 PM
Amazon.com Inc. is trying to bring its futuristic, cash-free store format to airports to gain the business of hungry businesses, according to travelers and public officials, and one familiar with the strategy Person.
The move underscores how a company that started out as an online bookseller is looking for moves into brick-and-mortar retail to win more buyers. Expenditure.
For months, the world's largest online retailer has been expanding Amazon Go where customers scan their smartphones at a turnstile and then cameras recognize what they are taking off the shelves. When the shoppers are done, they just leave the store and Amazon settles their credit cards.
Amazon has opened seven of its stores to the public since January: in Chicago, San Francisco, and its hometown of Seattle, mostly for workers in nearby offices looking for a quick lunch.
Amazon rated the top airports in the US New locations according to public records at several airport operators.
"Leadership for Amazon Go Requested Meeting" was an June 27 email from a technology consultant who helped Los Angeles International, the country's second largest airport, become a concessionaire. "Interested?"
"Yes. Thank you! ", The concession official replied.
A few hundred miles north, in the heart of Silicon Valley, an account manager at Amazon Clouds asked San Jose International Airport for a meeting and referred to Amazon Go as "one of many options we can discuss.
After the June meeting at which Amazon discussed the operation of the business, an airport information technology manager wrote: "I look forward to pushing the Amazon Go technology at the airport. " Officials at both airports have told Reuters news agency that they had no further correspondence on Amazon Go and that the retailer would have to go through a competitive bidding process to become a concessionaire, as is typical. The company's cloud unit, Amazon Web Services, had contact with airports for other purposes. The status of Amazon Go efforts is unclear.
A spokeswoman for Amazon declined to comment.
A person familiar with the strategy confirmed that Amazon is currently investigating how to find cash-free stores at airports, and that an experienced employee in business development has been assigned to the task.
"Think about how you can expose your brand," said the person who was familiar with the matter on condition of anonymity. "You'll be able to build a broader mind when you're only in a dozen of the best airports."
According to the US Department of Transportation, more than 350 million passengers were aboard the 12 most important airports in the country last year. 19659019] FILE PHOTO – People arrive with their luggage for British Airways check-in desk at Gatwick Airport in southern England on May 28, 2017 in the UK. REUTERS / Hannah McKay "width =" 1280 "height =" 720 "/>
Operating at airports poses new challenges for Amazon Go.
Employees Must Seek Permits After Security Checks Square meters in busy sections of an airport can be expensive to rent Airports operate publicly and require potential concessionaires to make public bids on retail space.
"When you make a deal, it's almost as if you go out shopping again," said Kazuko Morgan, vice chairman of real estate services company Cushman & Wakefield She did not talk about Amazon.
"Not only does your terms open Well, somebody can come in the last hour and block you, "she said.
This has not stopped airports from going to court the online retailer. In September, a concession manager for Dallas Fort Worth International Airport sent an e-mail to Amazon Go's Vice President-in-Charge asking for a partnership "at Amazon Go's first airport."
The airport did not immediately comment on the question of whether the concession manager was active.