Amazon Music is the latest podcast streaming service. The company announced this morning that it is launching support for podcasts in the US, UK, Germany and Japan on Amazon Music at no additional cost and rolling out its own original programming. The first list of originals on Amazon Music will include shows hosted by artists such as DJ Khaled, Becky G., Will Smith, Dan Patrick, and others.
According to Amazon, customers will find “millions” of episodes from top shows and many of their favorites at launch, including popular programs like “Crime Junkie”, “What A Day”, “Radiolab”, “Revisionist History”, “Planet”
Amazon Music will also serve as the exclusive home for the Disgraceland podcast, which investigates various criminal contexts in the music industry. The show will debut on Amazon Music in February 2021. Disgraceland host Jake Brennan says the Amazon Music partnership will allow the show to produce more episodes and release them weekly, giving fans more consistency.
Among the Originals from Amazon Music, DJ Khaled will host “The First One,” where he interviews his favorite artists about the hits that have made them iconic. Becky G, meanwhile, will host “En la Sala,” in which the star interacts with big names in music and entertainment to discuss social issues, relationships, politics, sports and more.
Broadcaster Dan Patrick is working with Amazon’s IMDb on “The Scene with Dan Patrick” to break down famous scenes from films and TV shows.
An untitled project by Jada Pinkett Smith and Will Smith’s Westbrook Audio is published on both Amazon Music and Amazon’s Audible.
Amazon Music did not specify how large its entire podcast catalog was when it launched, but its website continues to solicit contributions from creators. In total, Amazon Music’s service reaches over 55 million customers. That means distribution to Amazon Music is required for every top podcast creator.
The new podcasts will be available on Amazon Music’s mobile and web apps and will be sorted by category, as curated recommendations, in top charts, and more. The Show Pages will display trailers when available, and podcasts can be streamed on Alexa devices, including the Echo Auto.
Podcasting has become a significant industry in recent years. For example, in the U.S., forecasts predict that podcast audiences will exceed 100 million in 2020 and podcast ad revenue will grow 14.7% despite the pandemic, increasing the brand’s total advertising revenue from 1 Billion US dollars approaching. Major streaming services have been tracking their own original content to lure users to their platform. Even Apple has dipped its toes in podcast originals for the past few months.
The news follows Amazon Music’s recent inclusion of Twitch live streams on Amazon Music – a move that allowed Amazon to differentiate its offering from other top music services like Spotify, Pandora, and Apple Music.
“Our customers’ listening habits are constantly evolving, and we know they expect us to provide them with a rich, music and entertainment-based experience,” said Steve Boom, VP of Amazon Music, in a launch statement Podcasts. “With this launch, we’re adding even more entertainment options to our customers and enabling developers to reach new audiences around the world, just like we did with streaming music. Podcasts, coupled with our recent partnership with Twitch to bring live streaming to the app, make Amazon Music a prime destination for developers, ”he added.