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Amazon will buy the router company Eero to hook deeper into the house



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  Eero's router.
Eero's router.

Image: eero

Amazon added to its growing e-commerce portfolio add another company.

The e-commerce giant acquires Eero, the maker of the popular router and mesh WiFi system of the same name.

Eero-enabled routers are designed to be easier to set up than traditional routers. The company also sells area-specific WiFi beacons to avoid patchy coverage. Together, routers and beacons form a mesh network that the company says is more reliable than what you get with a traditional router.

The terms of the deal were not disclosed. Eero, founded in 2015, has raised $ 90 million in funding, according to Crunchbase. The startup fired 30 people last year, TechCrunch said.

For Amazon, Eero is the latest high-profile acquisition in the smart home sector. The e-commerce giant had previously acquired the video doorbell manufacturer Ring and the surveillance camera company Blink.

" We are incredibly impressed by the eero team and how quickly they have developed a wireless LAN solution that makes connected devices work. Dave Limp, Amazon's SVP of equipment and services, said in a statement. "We share a common vision that the smart home experience can become even simpler, and we strive to evolve on behalf of our customers."

It sounds like Amazon keeps Eero as its own brand, similar to Ring and Blink. Eeros routers have been compatible with Alexa for some time, but in the future deeper connections between the two companies could be seen as they merge.

The move also raises privacy issues. Companies controlling home Wi-Fi networks have access to a significant amount of data about their customers' online activity. If this data is in the hands of an Amazon controlled company, it may be uncomfortable for some people, although it is not known exactly what plans Amazon currently has for Eero. Regardless, Amazon's purchase will be even deeper into users' homes .dbdb.tfdnfdnn.nlfdnnnnnnnnnnUdn. 3a% 2f% 2fblueprint api production.s3.amazonaws "src =" https://mondrian.mashable.com/uploads%252Fvideo_uploaders%252Fdistribution_thumb%252Fimage%252F90323%252F53e01b39-2acc-44fb-99e1-3a657a2acae5.jpg%252Foriginal.jpg ? signature = FBUImSEUVvnucaJLexmFjnGbJ2c = & source = https% 3A% 2F% 2Fblueprint-api-production.s3.amazonaws.com "data-fragment =" m! 9f0e "data-image =" https://mondrian.mashable.com/uploads % 252Fvideo_uploaders% 252Fdistribution_thumb% 252Fimage% 252F90323% 252F53e01b39-2acc-44fb-99e1-3a657a2acae5.jpg% 252Foriginal.jpg? Signature = FBUImSEUVvnucaJLexmFjnGbJ2c = & source = https% 3A% 2F% 2Fblueprint-api-production.s3.amazonaws.com "data -micro = "1" />


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