One thing is certain about the Amazon Scout robot: it is both a brand ambassador and an experiment for the future of delivery on the last mile. After the debut early last year, the company limited itself to Scout Choice of markets – namely Irvine, California and Snohomish County, which are adjacent to King County, the headquarters of Amazon’s headquarters. Among other things, the robot is a kind of six-wheel advertising board for the services of Amazon.
According to Amazon, it was also a useful tool as the company was able to maintain operations during the shutdown of COVID-1
And starting this week, Scout will expand its activities to two cities in the American Southeast: Atlanta (Georgia) and Franklin (Tennessee). You know the first one without a doubt. The second is significantly smaller with around 80,000 inhabitants and is located directly south of Nashville. In both cases, Scout’s deliveries will continue to be quite modest, targeting “select customers” in these cities.
Amazon, like all companies in the robotic delivery game, needs to be careful about their expansion plans. Some major cities, including New York and San Francisco, have not welcomed the concept due to the already crowded sidewalks. Amazon’s expansion was largely geared towards more shared apartments, although Atlanta is certainly an exception as the company determines how Scout manages different areas.
The company also quickly removes security concerns in the announcement, noting: “Amazon Scout delivery devices are designed to be inherently safe. They are the size of a small cooler and move at walking pace. Each delivery device can navigate around pets, pedestrians and other objects (including surfboards!) On its way. “It is likely that many councils in cities with a larger population will continue to approach the issue with caution
Amazon is also using Scout to promote additional public relations, including plans to support robotics and STEM activities in the new cities.