The latest word from the graphic grapevine is that AMD wants to significantly lower the offer price of its Radeon RX 590 and RX 580 graphics cards in order to compete with Nvidia's new GeForce GTX 1660 Ti.
The rumor suggests AMD may lower the recommended retail price of the RX 590 to $ 229 over the next few weeks. The RX 580 is lowered to $ 199 to make room (we're talking about the 8GB versions of both GPUs here). While this is the US price, if we did, we would expect a global price cut that is the same in all regions.
Rumor: EIA of RX580 8GB at $ 199 and RX590 at $ 229 in the next few weeks. February 22, 2019
The source of this speculation – an Italian tech site – is not the most robust we've ever seen, so we need to keep that in mind. On the other hand, such a step would make sense for AMD for several reasons.
If you remember, the introductory price of the RX 590 was $ 279 (about £ 260 in the UK) and the RX $ 580 was $ 229 (about £ 220 in the UK). And now, with Nvidia launching its new GTX Turing GPU, things are not looking that competitive anymore.
The GTX 1660 Ti, like the RX 590, starts at $ 279 ($ 259), outperforming the AMD graphics card in most benchmarks – in fact, the Nvidia GPU is more like the Vega 56 in some 1080p benchmarks. like Shadow of the Tomb Raider).
First steps before Navi?
It seems to be a breeze for AMD Try to make the RX 590 a tempting proposition, especially considering the second factor – new Navi graphics cards may be on the horizon.
These Navi GPUs may start as early as July, and AMD wants to do so. The remaining inventory of Polaris-based cards, such as the RX 590/580, must be postponed before the company enters a new production cycle.
One last consideration in support of this speculation is that we already had some manufacturers and / or dealers offering price reductions on AMD's Vega 56 – because, as mentioned earlier, the 1660 Ti is roughly in the same range as this more expensive GPU with some benchmarks for the game (just a few, mind you).
You may have already seen some online retailers give some Vega 56 cards a significant price cut, like Overclockers, which reduced MSI's Vega 56 to £ 249 in the UK (this GPU is now out of stock and another one) In view of this, it would come as no surprise if the RX 590 and the 580 were to see a significant price cut in the near future, but as always, we just have to wait and see whether speculation erupts