Home / Technology / Another TikTok competitor, YouTube Shorts, launched in India in early beta

Another TikTok competitor, YouTube Shorts, launched in India in early beta

YouTube Shorts, a short video feature from YouTube that lets you share 15-second videos, was launched by Google on Tuesday. Sound familiar? Yes, we have another TikTok competitor, this time from Google, after Instagram expanded Reels from the US to India. This is a market that Google apparently has its eye on for YouTube Shorts as it introduced the new feature in India early beta. With TikTok banned in India it was an obvious move, and with the app facing challenges in the US, expect YouTube to bring shorts there next.

In its announcement, Google stated that this would include a new camera and a handful of editing tools that will be rolled out over the next few weeks. These videos have a duration of up to 1

5 seconds and can be displayed on the YouTube homepage, in the so-called new shorts shelf and in other parts of the YouTube app. YouTube also has a post about short films which initially reminds us of famous viral videos like Charlie Bit My Finger, Good Morning and Lockdown Trick Shots.

The “Create” button has been moved to the bottom navigation bar for Android users in India as noted in the post. This is how you can create shorts. According to the Post, you can check if you have access Tap the “+” symbol then choose Video. When you see Create a short video Then you will have access to the Shorts camera, which has features such as stringing multiple video clips together, speed control, timing, and adding music to clips.

People who do not have access to the Shorts camera can still upload vertical videos that are less than 60 seconds long using the hashtag #shorts in the title or description. These will continue to be included on the YouTube homepage for emphasis.

On the YouTube blog, Chris Jaffe, VP of Product Management at YouTube, noted that Shorts will soon be rolled out to iOS and other countries as well, adding that more features for creation are also being added quickly.

Rumors that YouTube were working on a TikTok clone had been circulating since the beginning of this year, and the facts were nearly confirmed by June. Like Instagram, YouTube has a large audience that will enable the early adoption of shorts. Although Instagram has a large number of people making short videos, it doesn’t have the same cultural impact as Instagram TikTok did. Given Google’s past difficulties launching social networks, will YouTube Shorts face a similar fate?

Should the government explain why Chinese company apps are banned? We discussed this on Orbital, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

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