Streaming service apps can be approved in the App Store as a “catalog app” that allows users to sign up for the service and see what’s available on platforms such as xCloud and Stadia. According to Apple, every available game must have its own app store page. This is a big question when you consider that xCloud has hundreds of games to offer.
And that’s in addition to Apple’s usual 30 percent cut, which Epic Games is fighting against in an ongoing legal battle.
In a statement to IGN, a Microsoft spokesman said:
“This remains a bad experience for customers. As with films or songs, gamers want to jump straight into a game from a curated catalog within an app and don’t have to download more than 100 apps to play individual games from the cloud. We strive to put the player at the center of everything we do and providing a great experience is at the core of that mission. “
In August, Microsoft announced that xCloud could not be brought to iOS because Apple had previously decided that game streaming services were against the App Store guidelines. While the new terms now allow xCloud to launch iOS apps, there are still strict rules in place that prevent Microsoft from launching the full xCloud service on iOS, at least for the time being.
Matt TM Kim is a reporter for IGN.