Apple is reportedly preparing to launch a new all-in-one subscription service that will bring everything from Apple Music to Apple TV Plus together and make it easy to manage all subscriptions in one place.
The bundled subscription service known as Apple One may even launch tomorrow (September 15) at Apple’s next big event. As with WWDC 2020, this event will only be online and go live at 10 a.m. PT / 1 p.m. EST / 6 p.m. BST (4 a.m. AEDT on September 16 in Australia).
We’re expecting a new Apple Watch, a new iPad Air, and maybe some Apple One details – although the iPhone 1
In a nutshell
- What is it? An all-in-one subscription service from Apple.
- When will it be released? According to rumors, September / October 2020.
- How much will it cost? We expect prices to start at around USD 10 / £ 10 / AU $ 15 per month.
We first heard of Apple One in August when Bloomberg released a report speaking to “people with a knowledge of efforts.” According to the report, Apple One will be “a series of packages that will allow customers to subscribe to several of the company’s digital services at a lower monthly price.”
There will apparently be multiple tiers, with Apple One’s base package including both Apple Music and Apple TV Plus, while a more expensive version would add Apple Arcade as well. Another move would add Apple News Plus, and the top tier would give you more iCloud storage as well.
There might even be a new service in the mix; Rumor has it that Apple is about to launch a digital health and fitness subscription, similar to that offered by Fitbit and Peloton, that will be included with Apple One.
According to Bloomberg, the bundles will “come on the market as early as October together with the next iPhone line” – although an announcement from September 15 is certainly not excluded, especially since the code in iOS was discovered by 9to5Mac and website domain Registrations discovered by MacRumors recently confirmed the name Apple One.
While little is known about the details of the new service at the moment, we’ve rounded up all of the Apple One rumors we can find, as well as some of the features we’d expect.
Apple One release date
Apple’s bundled subscription service is slated to roll out alongside the iPhone 12 and possibly AirPods Studio (the brand’s first over-ear headphones) in October.
However, it could start even earlier with an Apple event coming up tomorrow (September 15).
None of the release windows have been confirmed – in fact, the tech giant hasn’t even confirmed the existence of Apple One, so every possible release date is riddled with rumors.
The October release date was originally set by Bloomberg speaking to “People Aware of Efforts.” Given the recently announced registration of iOS code and website domains for Apple One, a release date for the end of 2020 is quite likely.
Apple One Price
Apple One was apparently designed to save customers money and entice more users to sign up for Apple’s subscription services. According to Bloomberg, “the offers are designed to save consumers around $ 2 to over $ 5 a month, depending on the package they choose.”
“For example, if a family were to subscribe to all of Apple’s major services and the highest tier of iCloud storage today, it would cost about $ 45 a month. A new bundle could cost more than $ 5. “
While we don’t know exactly how much the different tiers will cost, we can make some guesses based on the cost of Apple’s existing services.
According to this Bloomberg report, there will be multiple tiers at different prices. The base Apple One package will reportedly include Apple Music and Apple TV Plus which are $ 9.99 / £ 9.99 / AU $ 11.99 and $ 4.99 / £ 4.99 / AU $ 7.99 each, respectively Monthly cost (with discounts for families and students).
Currently, the combined cost of these two services is approximately $ 15 / £ 15 / AU $ 20 per month. So, if the Apple One base package is to catch on, that price should actually drop to around $ 10 / £ 10 / AU $ 15.
Rumor has it that the next tier will include Apple Arcade, which costs $ 5 / £ 5 / AU $ 8 a month – that’s pretty cheap already, so it will be interesting to see how much Apple can bring that price down.
It’s worth bearing in mind that Apple One reportedly also includes a new fitness subscription that could be included in this second tier.
The next tier will supposedly include Apple News Plus, which typically costs $ 9.99 / £ 9.99 / AU $ 14.99 per month, while the most expensive tier apparently gives you more iCloud storage.
Apple One services
According to reports, Apple One will be bundling the tech giant’s existing subscription services into a series of tiered streaming packages. Some of the services we expect in these packages include Apple Music, Apple TV Plus, Apple Arcade, Apple News Plus, and a new subscription service that offers virtual fitness classes that can be accessed on iPhone, iPad, and Apple TV.
It is not currently clear whether these bundles will be fixed or whether you can choose the different subscriptions you want as part of your Apple One bundle. Otherwise, we hope it does; you may be inundated with subscriptions that you actually don’t want in order to get access to the services you want.
Not familiar with Apple’s subscription services? Here is an overview of all the different platforms you can sign up for:
Apple Music is the tech giant’s answer to Spotify and has a large song library with around 50 million tracks in a wide range of genres.
You can access it on your smartphone, music streamer, TV or computer, as well as via the Apple HomePod with Siri’s voice control smarts.
In addition to streaming music, the service offers podcasts and the Apple 1 radio station (formerly known as Beats 1), as well as stations for pop hits and country music.
Prices vary, with a cheaper student plan ($ 4.99 / £ 4.99 / AU $ 5.99) while individual accounts are $ 9.99 / £ 9.99 / AU $ 11.99. There is also a family subscription for up to six people that is $ 14.99 / £ 14.99 / AU $ 17.99.
The addition of Apple Music to the Apple One subscription service could give the streaming platform a much-needed boost in its battle for the best music streaming service in the world. However, with 72 million subscribers compared to Spotify’s 130 million, the company has a long way to go.
Apple TV Plus
The Apple TV streaming service is the latest addition to Apple services and offers a list of the original programming for a small monthly price ($ 4.99 / £ 4.99 / AU $ 7.99). And while the starting line-up was pretty bare, the service has gradually expanded to include other shows and programs beyond the (extraordinary) The Morning Show, with which it debuted.
It’s not perfectly implemented as it merges with the Apple TV app and there is a lack of clarity on what is included and what to rent / buy from a licensed partner. However, when you buy a new iPhone, iPad, Mac, or Apple TV, you get a free annual subscription. So it is worth using it after buying hardware.
Apple Arcade is a paid subscription service for iOS games. For $ 4.99 / £ 4.99 / AU $ 7.99, you get access to over 100 indie titles that can be played on your iPhone, iPad, Macbook or Apple TV. Specification Matters That Can Be Performed On The Average Apple Handset. But there are some real gems here like Sayonara Wild Knights and a mix of exclusive titles (Card of Darkness) or ports of existing games (Enter The Gungeon). You can even plug in a PS4 DualShock or Xbox One controller for enhanced gameplay.
Apple News Plus
With Apple News Plus, you can access over 300 high quality digital magazines and premium newspapers in the Apple News app.
Premium digital subscriptions like the Los Angeles Times, Wall Street Journal, Wired, and National Geographic are included with Apple News Plus. This means there is a fee of $ 9.99 / £ 9.99 / AU $ 14.99 per month.
What about an Apple Fitness Service?
Apple is believed to be developing a subscription service for interactive workouts, similar to those offered by Peloton.
Details are currently sparse and it is not clear whether workouts will be broadcast live from studios or fully recorded, but it is likely that they will be available on a number of devices including the iPhone, iPad, and Apple TV.
Peloton has geared its services directly to Apple users (a special Apple Watch app was launched and launched just a few months ago Peloton Bike + can be paired with an Apple Watch at the touch of a button), so there’s very tough competition for Apple to release a similar product as part of an Apple One bundle – especially if it undercuts Peloton’s monthly fee.