Apps can use three discount models that let customers access a subscription for free for a limited time, pay a promotional price, or pay a one-time promotional price in each billing cycle – Apple already uses such incentives with its own Apple Music subscribers. Developers can also offer up to 1
Apple started using the current app subscription model a few years ago. Apple makes 30 percent less revenue from apps in its first year, but apps that subscribe to customers for more than a year only need to grow by 15 percent. Keeping subscribers connected with these additional incentives could be a boon to developers, even if they have to offer discounts at short notice.