The world's largest e-commerce company said it will soon sell more Apple products directly and have access to Apple's latest products B. the new iPad Pro, the iPhone XR and XS and the Apple Watch Series 4 as well the beats headphones from Apple. The agreement covers the US, UK, France, Germany, Italy, Spain, Japan and India. The new products will be available on Amazon websites in the coming weeks.
Apple-authorized resellers are now allowed to sell Apple and Beats products on the Amazon marketplace.
Currently, many of these Apple products are either not available on Amazon or offered only through the third-party marketplace at different prices and terms. Amazon already sells some Apple devices like MacBook laptops and Beats headphones directly.
"Amazon is constantly working to improve the customer experience, and one of the ways to do that is to increase the choice of products customers want," a Friday Amazon spokesman said in a statement. "We look forward to expanding our range of Apple and Beats products worldwide."
Apple did not respond to a request for comment.
With the new deal, customers should expect a wider choice of new Apple products and at standard prices. The agreement also offers a big win for Amazon just before the Christmas business season, bringing more electronics from a leading device manufacturer with coveted products. For Apple, the deal could help to sell more devices worldwide.
The agreement also indicates an improvement in relations between the two technology giants after Amazon removed Apple TV video streamers from its location in 2015 and then. At the same time last year, Amazon said it also brought Google's Chromecast streamers, which are still unavailable despite its shaky relationships with Google.
The agreement contains some reservations. Apple's HomePod Smart Speaker, which competes with Amazon's own echo devices, is not included. Amazon lists neither the HomePod nor the competition of Google Home speakers.
"We are constantly making assortment decisions based on terms and a variety of other factors," Amazon spokesman said about the omission of the HomePod.  Even for independent sellers who list new and used Apple products on Amazon, these entries will be removed after January 4, 2019. These sellers must now apply to Apple to become authorized resellers on Amazon. Immediately after the signing of the contract, an email was sent to sellers regarding this change.
The agreement does not affect Amazon's Renewed program, which sells certified remanufactured electronics.
The change will give Apple and Amazon more control over inventory and pricing of Apple products. Smaller sellers and people who turn over iPhones right after the sale are likely to be hurt by the deal. Customers shopping for used (but not outdated) Apple products may find that Amazon has a much more limited choice. In both cases, these sellers and customers are more likely to switch to online sites like eBay.
Amazon has added more restrictions to its market over the years, making it more difficult for small sellers to place products on Amazon unless they work directly with the brands they list. Amazon entered into a similar partnership with Nike last year that allowed both companies to reduce counterfeiting on Amazon and gain greater control over sales of unauthorized third parties with Nike products.
Independent Apple Stock Inventory Sellers in the Amazon After January 4 Must Do This Create a move order where Amazon will refund redemption or disposal fees by the beginning of February. These sellers will not be able to ship more Apple products to Amazon stock as of December 1st.
First published at 8:04 pm PT.
Updated, 08:55 PT: Adds more information The impact of the deal on independent sellers.
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