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Home / Gadgets / Apple was forced to add a message about the iPhone slowdown saga on the Italian homepage

Apple was forced to add a message about the iPhone slowdown saga on the Italian homepage



Last year, the Italian Competition Authority fined Apple 10 million euros for "dishonest business practices" in connection with an iPhone performance management system introduced in iOS 10.2.1, without informing customers. The cartel supervisor said the update was a form of planned obsolescence.


As a result of the investigation, Apple was forced to add a consumer protection statement on these "incorrect" practices on its Italian homepage. The message loosely translated below was spotted by setteBIT on Twitter .

Apple, Apple Distribution International, Apple Italia and Apple Retail Italia have led consumers to own an iPhone 6, iPhone 6 Plus. iPhone 6s Plus or iPhone 6s Plus to install iOS 10 and subsequent updates without providing sufficient information about the impact of this choice on the performance of smartphones and without timely action to restore the original functionality of the devices in the event of a proven performance degradation after updating (eg downgrade or battery replacement at a reasonable cost).

This practice has been declared wrong by the Italian Competition Authority under Articles 20, 21, 22 and 24 of Italian Legislative Decree No 206 of the Italian Consumer Protection Act.

For those who need a refresher on the slowing down of the iPhone Saga, read our detailed FAQ. Here is an important excerpt:

Why is Apple slowing down some older iPhone models?

Like many other consumer electronics, iPhones are powered by lithium-ion batteries that have a limited lifespan. As the battery in your iPhone ages, its ability to hold a charge slowly decreases.
A chemically aging battery may also have an increased impedance, thereby reducing the ability to provide a sudden surge when other components in an iPhone, such as an iPhone, are being used. For example, the CPU and the GPU require this. The impedance of a battery also increases temporarily when the charge is low and / or at cold temperatures.

A battery with a sufficiently high impedance may not be able to power the iPhone fast enough when needed, and Apple protects components from brownouts by shutting down the device.

Apple recognized that the unexpected shutdown of iPhones is not a good experience, and as of iOS 10.2.1, a power management feature has been implemented to prevent these shutdowns.

Last year, Apple denied any kind of planning for obsolescence by pervading and claiming never to have done anything and never to be able to do anything to intentionally shorten the life of an Apple product or compromise the user experience to customers Advances.

We never intended to do anything Shorten the life of an Apple product or reduce the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and keeping iPhones as long as possible is an important part of it.

With the introduction of a Battery Health feature in iOS 11.3 and a deactivation option, Apple has finally alleviated concerns about the performance management system and discounts for replacing iPhone batteries throughout 2018.


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