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Apple's first AR marketing director is serious about AR



Apple has never put its faith in virtual reality, even when smartphone VR headsets and experiences exploded for a short time. Instead, Apple puts his eggs in the augmented reality basket and says it's the future. Now, it's been another step toward the future, with Frank Casanova, the longtime iPhone manager, handling product marketing in augmented reality. When Casanova, who led the company's iPhone marketing for mobile operators until today, updated his LinkedIn profile, it meant more than just a new job description. This means that Cupertino is stepping up its efforts to augment reality.

As noted by Bloomberg, Casanova has been with Apple for 30 years and was responsible for handling deals with operators for the first iPhone. In other words, if you need someone to see through the introduction of new products, it's the name and face you're most likely to present. It also indicates that Apple is likely to be about to launch.

Apple has made no secret of its AR interest, starting with the ARKit framework for iOS. However, it was more secretive in the typical Apple way about the other plans it might have in this area. From iPhones with dedicated 3D cameras to their own AR headset, Apple has rumors that it all works. And now, with a leader at the marketing top, things are likely to become real soon, a virtual pun intended.


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