AAPL) on Tuesday announced a new one dedicated fitness and Training app called Apple Fitness +Positioning the tech giant as the main competitor of fitness platforms like Peloton (PTON). “data-reactid =”
Apple Fitness + pushes Apple deeper into the personal fitness category. It’s also further evidence that Apple continues to rely on recurring revenue streams offered by subscription services to fuel the company’s continued growth. “Data-reactid =” 17 “> Available until the end of the year and at a price of $ 9.99 per month or $ 79.99 per year Apple Fitness + Apple is pushing deeper into the personal fitness category. This is also a further evidence that Apple continues to rely on recurring revenue streams offered by subscription services to fuel the company’s continued growth.
The Apple Fitness + service, which isn’t set to release yet, lets you choose the types of exercises you want to focus on – whether it’s high-intensity interval training, yoga, cycling, core exercises, treadmill workouts, and more acts. You can also choose the trainer you want to work with, the type of music you are interested in, and the duration of the workout.
Sound familiar? Peloton, which first launched internet-connected bikes and treadmills and now has an app with a number of other exercise options, offers similar options in its own services as other apps. In fact, much of Peloton’s appeal comes from the coaches who work with the service, and that’s exactly what Apple hopes to achieve.
The company’s press release explicitly states that Apple Fitness + trainers have their own “unique, inspiring story that goes beyond the screen.” The company goes on to say that coaches focus on a wide variety of exercise skills, whether they’re professional athletes, personal trainers, health coaches, gymnasts, and more.
The idea is that the coaches are exactly the type of people you would like to train with on a daily basis, just like what Peloton offers.
Apple is even developing an entry-level Fitness + feature called Absolute Beginner, designed to teach users the basics of exercise moves and prepare them for more advanced studio workouts.
This is a smart idea as it discourages beginners from starting on the hardest difficulty and getting discouraged, which would result in them canceling their subscription. It should also prevent users from harming themselves by not following the correct forms.
Apple Fitness + is just the latest in Apple’s growing suite of subscription services. At $ 9.99 per month, it’s also one of the most expensive subscriptions the company offers. But it’s also solid value when compared to the $ 12.99 monthly fee for Peloton’s digital membership and free on a bike.
Apple isn’t going to encourage existing Peloton subscribers with Peloton motorcycles or treadmills to switch to Apple Fitness + because they have already made an expensive investment in these machines. But it could lead to only digital subscribers changing. Availability on every iPhone, iPad, and Apple TV also makes it more appealing to users as they don’t need to download a separate app.
Apple’s subscription products are designed to keep Apple users in the company’s ecosystem and ensure that both of them continue to pay monthly fees and eventually update their iPhones and other Apple hardware as soon as they become out of date.
The company has increased its focus on subscriptions in recent years to help overcome its heavy reliance on iPhone sales. The company’s services division is now the second largest behind the iPhone division, bringing in $ 13.2 billion from Apple in the third quarter of 2020. The iPhone made $ 26.4 billion
With Fitness +, services will certainly continue to grow.
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