If you’ve attended Apple’s Time Flies launch event this week and were expecting a big announcement for the iPhone 12, you’re probably asking, “Wait, where’s my new iPhone?” right now.
You’re not alone. The iPhone 12 marks the first time since the iPhone 4S in 2011 that Apple missed its usually ironclad September release window. It’s a significant change for a unique time.
The answer to this question has good and possibly disturbing news. First, the iPhone is Before long, Apple made the unprecedented decision to let us know that the new iPhone would be delayed on its final earnings call. In a typical year, the company doesn̵
Second, there are now a lot of questions about which functions make it and whether there is enough offer. New leaks suggest that a 120Hz screen won’t make the cut. When the release date of an iPhone was last delayed (see: iPhone 12 in November 2017), it was sold out almost immediately.
Here’s what we know so far about the iPhone 12’s delay and why Apple is delaying its key product launch.
No, the iPhone 12 wasn’t at Apple’s launch event
Apple’s “Times Flies” launch event had a lot of hardware updates, but no iPhone. Instead, we received the Apple Watch 6, Apple Watch SE, iPad Air 4 and iPad 2020 as well as Apple Fitness Plus and Apple One.
Great products, of course, but the iPhone connects them all. The last time an iPhone hit the market outside of September was the iPhone 4S, which was announced at an Apple event the day before Steve Jobs passed away. Previously, the new iPhone was announced by Apple in June at WWDC, and the first iPhone was unveiled in January at the now-defunct MacWorld.
This year, the Covid-19 pandemic appears to be responsible for the new iPhone date in October. Many people are confused and ask, “Where is the iPhone 12?” That’s to be expected given the nine years that the iPhone hits the market in September.
iPhone startup dates
October ?: IPhone 12
Tuesday September 10, 2019: iPhone 11/11 Pro / 11 Pro max
Wednesday, September 12, 2018: iPhone XS / XS Max / XR
Tuesday, September 12, 2017: iPhone X / 9/9 Plus
Wednesday, September 7, 2016: iPhone 7/7 Plus
Wednesday, September 9, 2015: iPhone 6S / 6S Plus
Tuesday, September 9, 2014: iPhone 6/6 Plus
Tuesday, September 10, 2013: iPhone 5S / 5C
Wednesday, September 12, 2012: iPhone 5
Tuesday, October 4, 2011: iPhone 4S
Monday, June 7, 2010: iPhone 4
Monday June 8, 2009: iPhone 3GS
Monday, June 9th, 2008: iPhone 3G
Tuesday January 9, 2007: iPhone
What did Apple say?
During Apple’s third-quarter 2020 earnings call, Apple CFO Luca Maestri explicitly referred to a new iPhone, making it clear that the company expects its rollout in 2020 to be delayed compared to previous years.
Maestri said, “As you know, we started selling iPhones at the end of September last year. This year we expect the offer to be available a few weeks later. “
This is outrageous given that Apple has never commented on the existence of a new iPhone, but the impact of the Covid-19 pandemic on the company’s finances – and future finances with an iPhone 12 delay on the horizon – has changed things a little .
Maestri later explained: “I said in my remarks that we launched a new iPhone at the end of September a year ago. And I said the new product will be delivered a few weeks later this year. “
Apple did not specifically designate the device as the iPhone 12, but this has essentially confirmed that the new line of iPhones we anticipate launching now will be delayed until at least some later point in 2020.
At first we believed that this could be a very specific terminology chosen by Apple. We were confident that this would not affect the time the company launches the iPhone 12 range announced on the stage. Instead, it’s about when you can buy the phone.
That doesn’t seem to be the case, however, and we’ll have to wait a little longer for the phones to be revealed.
When do we expect the iPhone 12 now?
A multitude of rumors suggest that October 2020 will likely see the new iPhones. We previously expected the devices to be announced in September, but that seems less and less likely now.
Maestri’s terminology of “a few” weeks suggests it will be postponed for at least three weeks. That probably means you won’t be able to buy the phone until mid-October (the iPhone 11 series was released on September 20th last year).
It is difficult to predict an exact date as these are unprecedented times and not on Apple’s usual schedule. A report from Bloomberg suggested that Apple may also be able to postpone the release date of its products after the release.
New, adapted Apple data! Apple Watch & iPad – About Press Release – Week 37 w / c September 7, iPhone 12 Event – Week 42 w / c October 12, iPhone 12 Devices – Pre-Orders Week 42 w / c October 12 – Shipping Week 43 w / c December 19 October iPhone 12 Pro devices – pre-order and shipping in November (no exact date yet) August 12, 2020
Leaker Jon Prosser, who meticulously kept product announcement dates for the iPhone SE, iPad Pro, and a few other Apple products, believes we’ll see the event the week of October 12th.
If that’s true, we’d expect it to be October 13th as Apple often hosts its launches on a Tuesday. MacOtakara believes an event will take place towards the end of October.
Prosser also expects pre-orders for the iPhone 12 and iPhone 12 Max to open in the same week. We’d estimate that on the Friday following the announcement, Apple will adhere to its usual format for opening pre-orders, October 16.
According to Prosser, the products will start shipping the week of October 19, while the pre-order and shipping dates for the iPhone 12 Pro will be set for a specific time in November.
How safe is it all?
None of this is certain. This is all a guess we can suggest based on previous iPhone launches, a variety of leaks, and Apple’s specific nature of the announcement, but these are weird times as the world tries to deal with Covid-19.
Things may even have changed at Apple HQ since the July announcement, so there may even be a longer delay than initially expected. We won’t know for sure until we hear directly from Apple about its plans for an event.
In this case, we will be one of the first to tell you about it.