Bloomberg points out that Frank Casanova, a former manager responsible for iPhone marketing for operators, has a new title, "Executive Director for Global Product Marketing at Apple Augmented Reality." While Google is busily working with AR to improve Google Maps, Apple also has big plans for the technology that could impact the future adoption of iPhones and iPads.
In a World Where Profits Can Be Reached with iPhones, iPads, and Watches The best of the reality-enhancing features could cause users to upgrade their phones sooner if they do not buy new hardware such as headsets. In recent years, Apple has created its vision of AR as something to be used in a shared world when people serve virtual objects as simply as real objects through ARKit-based experiences.
While LG promises a front-view "time of flight" camera in its next flagship phone that could enhance AR, the recent rumor of Bloomberg suggests that a similar laser-based approach will be used by 2020 rear-facing cameras of the iPhone.
Setting someone like Casanova in place is an indication of the importance of AR in the future. Things like Pokémon Go or simple face filters are only the beginning when everything is ready Dennou Coil will be another battlefield for tech giants, and Apple is already preparing.