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Home / SmartTech / Artie wants to introduce her to your digital idols with autonomous AR avatars – TechCrunch

Artie wants to introduce her to your digital idols with autonomous AR avatars – TechCrunch



If you spend enough time scrolling through neat photos of well-groomed social media life, you may come to realize that the falsehood of the online world may seem too realistic.

This could be the reason that so many investors are starting to stare into the world of avatars and digital influencers, who are not real people but can learn in real time from their audience. Earlier this week I talked to Startup Artie with some interesting founders. Essentially, the team is trying to create a digital avatar interaction engine that is in the real world and allows meaningful interaction with users through the phone-based AR.

The startup funders include the founder fund and co-founder of YouTube, Chad Hurley. Co-founders Armando Kirwin and Ryan Horrigan both come from leading startups in the VR media space.

The Artie Team

Artie's autonomous storytelling platform really focuses on some emerging trends.

One of these is The great idea of ​​digital influencers, which are in full swing in Japan and Korea, is essentially using all these new smartphone face tracking features to allow users to create 3D avatars that are kind of animated, abstracted online visuals. Personality are. It has begun to bring the waves into the state, but it is slower. Artie does not necessarily consider user-generated content at this time, but the company's work in more marked moments with IP already in use is an interesting first step on the path to something bigger.

Artie is also an AR company. The telephone AR market actually seems to overcome a number of barriers to use. Despite the enthusiasm of Apple and Google, platforms such as ARKit and ARCore have mostly arrived with an impact. There are some companies that are trying to develop some basic backend functions to enable shared experiences that adapt to their environment, but it is unclear where the missing link is in getting people to function use, which is actually only inactive on her smartphone. [19659002] The company uses WebXR standards that allow anyone to click on a link on their phone and plunge directly into an experience where the avatar is in his physical space. The video below gives a first glimpse of what their platform will provide.

As this market sounds, Artie is not completely alone here The Playground version for Pixel phones, where users are aware of 3D characters that are aware of their surroundings in photos can jump. For Artie, the deeper interaction between the avatar and the characters is where they hope the spell will come in sight. Their platform performs emotion tracking and object recognition to give Unity developers the freedom to interrupt and route avatars to tangents while learning how to interact and act with the character.

Imagine how YouTube came up with that term that would allow content creators to get closer to their audience for the first time through the comments. However, this always happens postmortem after the video has been released, and would inform what would happen next week, "Horrigan told TechCrunch. "The difference here is that we actually bring that intimacy between the audience and the creator in real time."

Both co-founders share some great storytelling ideas that use deep learning to tell content owners more about the world and the audience they build for. Artie is at the forefront of some interesting, but deeply curious market trends that are likely to be determined by both the state of pop culture and technical abilities, even though they are still early-stage technologies from a small team.

The founders say they will work with some early "power users" such as media outlets and celebrities in the first quarter of next year to build their first experiences with Artie's "Wonderfriend" engine.


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