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Home / SmartTech / As part of Udaan's effort to digitize India's B2B retail market – TechCrunch

As part of Udaan's effort to digitize India's B2B retail market – TechCrunch



During a recent visit Microsoft CEO Satya Nadella reaffirmed his company's commitment to India and unveiled a new fund to support SaaS startups in the country.

And then Nadella and Anant Maheshwari, President of Microsoft ] India discussed the success story of the B2B platform Udaan in three different public appearances on stage.

Headquartered in Bangalore, Udaan is a business-to-business e-commerce marketplace founded by former Flipkart executives Amod Malviya, Vaibhav Gupta and Sujeet Kumar. The startup used Microsoft's free Azure credits to scale in the beginning. As in some other markets, Microsoft, Amazon and Google are early offering free cloud credits for promising Indian startups to integrate them and check if their solutions could be relevant to other customers in the future.

More often than not, these bets don't work, but sometimes they pay off. Udaan, valued at around $ 2.7 billion after nearly $ 900 million raised from investors such as Lightspeed Venture Partners Tencent Holdings, GGV Capital and Hillhouse Capital, has grown into one in the past three years of Microsoft India’s largest customers.

Udaan was The company was founded in 201

6 at the end of the e-commerce frenzy in India when numerous startups who had tried to build online shopping platforms for companies had admitted defeat.

At the time, there were very few players – such as Power2SME and Moglix (industrial products) and Bizongo (corporate packaging) – exploring the business-to-business market in India.

Udaan is valued at around $ 2.7 billion after nearly $ 900 million raised from investors such as Lightspeed Venture Partners, Tencent Holdings, GGV Capital and Hillhouse Capital, and has become one of Microsoft India's largest customers.

But even though Udaan ventured onto a less busy street, he had ambitious dreams. The startup built its own logistics network, a Herculean task that even Flipkart and Amazon had avoided to some extent for years, but reached an audience that had never been sold online.


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