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Asana starts OKR targeting to align teams with business goals



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Work management platform Asana launches a new feature that enables teams to more effectively set and manage goals and achieve broader business goals.

Asana is designed to help teams manage and collaborate on projects, including assigning tasks, managing deadlines, sharing feedback, and tracking milestones. Over the past year, the company has introduced a number of automation tools that companies can use to handle repetitive tasks. As with other tools that enable distributed teams to work more consistently, Asana is well positioned to benefit from the global shift to remote work triggered by the COVID 1

9 crisis.

Goals and main results

With Goals, Asana now offers support for goals and key results (OKRs), a goal-setting framework popularized by former Intel CEO Andy Grove, with which many well-known companies, including Google, have set the direction. Asana herself is an important supporter of the OKR philosophy and builds on the concept with a system called the pyramid of clarity in order to “align everyone with our overarching goals and the concrete results that we expect from our work” Asana, product manager Alex Hood told VentureBeat. “The pyramid shows how our longer-term goals build on short-term goals, regardless of whether we create our product roadmap or business plans.”

A core component of OKRs is transparency – everyone in a company can view their own and “key results” (metrics to measure progress) of others, including the status of goals and their relationship to the company’s overall goals. The Asana Goals main dashboard allows everyone to view individual OKRs across the company, including the reasons why certain work is prioritized and how it supports the company’s mission. This can be broken down into larger corporate goals, which are usually longer-term goals, and team goals, which are short-term goals that contribute to the broader goals.

Above: Asana now supports goals and important results (OKRs).

Asana was founded in 2009 by Facebook co-founder Dustin Moskovitz and software engineer Justin Rosenstein, who led the development of early Google products such as Gmail Chat before joining Facebook. His credits include important functions such as the Like button. The San Francisco-based company has managed to attract some notable supporters over the years, including Mark Zuckerberg, Sean Parker and Peter Thiel. It recently expanded its overall funding to $ 200 million, with a reported debt round of $ 200 million.

Asana quietly started introducing goals last week. The feature will be available to all business and enterprise subscribers in the coming weeks.


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