Add Aston Martin to the growing list of companies that use nostalgia to sell customers about the idea of an electric vehicle future. The British automaker announced this week that it is launching a "Heritage EV" program that allows owners of the classic Aston Martin to convert their cars to a fully electric powertrain.
Would not that be a sacrilege, could you ask? That's an argument for another day. Aston Martin launches this program for a reason. Cities around the world, but especially in Europe, have begun banning internal combustion engines to improve the air quality for residents. If this pattern continues, the question arises: What good is a vintage car, if you can not go anywhere?
The automaker says the first car it's designed for is a conversion plan 1970s DB6 MkII Volante. Aston Martin will build Rapide E-inspired "cassettes" that can essentially glide at the point where the original engine and transmission were, and they're even attached to the same brackets. Inside the car, a new screen is attached, otherwise, only little is changed. It also means that if an owner changes his mind and has the money (which, of course, is the case), he should be able to change it again if he so wishes.
"Given the Historical Importance Of these collectible vehicles, it is extremely important that any EV conversion is sympathetic to the integrity of the original car," the company wrote in a news release this week. "The cassette system provides the perfect solution to give owners the security of knowing that their car is future-proof and socially responsible, yet is an authentic Aston Martin that can restore the original powertrain on demand."
EV conversions For some time now, customers and companies have focused on classic cars such as Porsches, Range Rovers and VW Beetles and buses. Jaguar recently announced plans to sell a fully electric version of the famous 1960s E-Type. As we move forward in this new area of electrified transport, automakers and enthusiasts are finding ways to pull some of their favorite cars out of the past. Aston Martin is just the newest, but it will not be the last.