Atlassian today announced the launch of Atlassian Ventures, a new $ 50 million fund that will invest in startups – and more established companies – that develop products across the Atlassian ecosystem.
“As more and more customers switch to our cloud products, we support their journey by promoting a robust ecosystem of cloud-based apps that enhance their experience and meet all use cases,” writes Chris Hecht, director of corporate development at Atlassian in Today Announcement. “We are incredibly proud of the 4,200+ apps that are already available in our marketplace and of the integrations that we already offer with popular tools like Slack, Zendesk and GitHub . But this is no time to rest on our laurels. Atlassian Ventures will facilitate our continued investment in the best tools and integrations from our clients to drive the next wave of innovation and manage their work now and in the future. “
The fund takes a tripartite approach. It will invest in early-stage startups that develop products for the company̵
But it will also invest in established companies that are working to scale their businesses. Given the size of the fund, it might come as no surprise that the company is working with other VCs to make these investments. Hecht mentions Atlassian’s existing investments in Zoom, Slack, InVision, process.st and Split.io.
In addition to these two groups, the fund will also invest in members of the Atlassian partner program who “They want to expand their cloud services and / or develop new products that support the future of work. “
In this context, it should be noted that Atlassian also recently acquired a few companies in its ecosystem, including Code Barrel (the company behind Automation for Jira), Mindville, and Halp.