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AT&T CEO wants you to consume ads in exchange for a slightly cheaper phone plan



AT&T is considering offering cellular plans, some of which are subsidized through advertising, CEO John Stankey said in an interview with Reuters.

“I believe there is a portion of our customer base where they have a choice of buying advertisements to cut their cell phone bill by $ 5 or $ 10,” said Stankey. According to Stankey, the new plans could be offered from “one or two years”.

AT&T has experimented with at least one form of brand-subsidized phone plan in the past, although the savings haven̵

7;t exactly passed on to you. With the Sponsored Data program, announced in 2014, brands can pay AT&T so they can deliver their content without counting towards your data cap. However, it sounds like it would be different if somehow it served people directly.

And while it’s not clear what the ads should look like in this new plan, they might look like Amazon did with its Prime Exclusive Phones – they offer a discount on mid-range phones but show personal ads on the Lock screen as a compromise.

Phone plans aren’t the only services AT&T wants to subsidize with ads. Stankey has previously announced that AT & T’s WarnerMedia plans to launch an ad-supported tier of HBO Max, its premium subscription service, early next year.


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