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AT&T could offer ad-supported phone plans starting next year



AT&T is exploring the possibility of offering cell phone tariffs that are partially subsidized through advertising, said the company’s CEO John Stankey Reuters in an interview. Subscribers still have to pay the greater part of their bill, but Stankey believes there is some of AT & T’s customer base. The CEO also announced that the airline could roll out the subsidized plans in a year or two.

There are already other companies that offer advertising-subsidized products, such as Amazon with its Kindles and Cell Phones. Stankey didn̵

7;t elaborate on how the offering worked, but based on what he revealed during the interview, it sounds like AT&T plans to serve individual customers with targeted ads. The ad-supported version of HBO Max, which hits the market next year, will serve as the key to the new phone plans as it provides the company with new ad inventory. Apparently, the network operator’s engineers are creating “unique customer IDs” that marketers can use to identify users across devices in order to provide them with relevant advertisements.


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