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August 2020 NPD: Madden and UFC increase US game sales



The US gaming audience had resurfaced last month to spend money. Consumers spent $ 3.3 billion on video game hardware, software and accessories in August, according to industry tracking firm The NPD Group. That’s 37% more than last year versus $ 2.4 billion. Strong debuts for Madden and UFC as well as resilient appearances for Final Fantasy VII Remake and The Legend of Zelda: Breath of the Wild fueled growth. Here are the full results for August:

August 2020 dollar sales (in millions) August 19th 20th of August CHG
Total video game sales $ 2,431 $ 3,330 37%
Video game hardware $ 167 $ 229 37%
Video game content (physical and digital full game, DLC / MTX and subscription editions for consoles, clouds, mobile devices *, portable platforms, PCs and VR platforms) $ 2,147 $ 2,935 37%
Video game accessories $ 117 $ 166 42%
* Mobile editions of Sensor Tower

“Digital content on console platforms, mobile content and subscription spending were among the largest growth segments,” said NPD analyst Mat Piscatella. “Year-to-date spending was $ 29.4 billion, 23% more than the same period in 2019. Spending on content, hardware, and accessories all increased more than 20% year over year.”

Video games thrive in the complicated world of a global pandemic. For the most part, live entertainment is non-existent and consumers are turning to options for the home. And consoles like Nintendo Switch top that list.

“Spending on video game content was $ 2.9 billion in August 2020, up 37 percent year over year,” said Piscatella. “Year-to-date content spend now exceeds $ 25.9 billion, up 22% over the same period last year.”

Let’s review software sales.

August 2020 NPD: bestselling software

NPD tracks physical sales at retailers, but also receives digital data directly from publishers. But not every company is involved. For example, Nintendo does not share its first-party digital sales and Activision Blizzard does not offer its Battle.net sales. This table also does not include microtransactions, subscriptions, or anything else beyond selling full games. With these caveats in mind, it’s best to think of this as a very useful snapshot of a much more dynamic industry.

All platforms
rank Rank of the last month August 2020 The top 20 games (physical and full digital games from the Nintendo eShop, PlayStation, STEAM and Xbox platforms for publishers in the Digital Leader Panel) were rated based on dollar sales publisher
1 NEW Madden NFL 21st Electronic Arts
2 NEW UFC 4 Electronic Arts
3 2 Call of Duty Modern Warfare Activision Blizzard (Corp)
4th 1 Spirit of Tsushima Sony (Corp)
5 5 Animal Crossing: New Horizons * Nintendo
6th 6th Ring Fit Adventure Nintendo
7th 8th Mario Kart 8: Deluxe * Nintendo
8th 9 Super Smash Bros. Ultimate * Nintendo
9 3 Paper Mario: The Origami King * Nintendo
10 7th Mortal Kombat 11 Warner Bros. Interactive
11 12 The Legend of Zelda: Breath of the Wild * Nintendo
12 4th The Last of Us: Part II Sony (Corp)
13 11 Minecraft: PlayStation 4 Edition Microsoft (Corp)
14th NEW PGA Tour 2K21 * Take 2 interactive (corp)
fifteen 14th New Super Mario Bros. U Deluxe * Nintendo
16 27 Super Mario Party * Nintendo
17th 13 Tom Clancy’s Rainbow Six: Siege Ubisoft
18th 26th Super Mario Odyssey * Nintendo
19th 41 Final Fantasy VII: Remake Square Enix Inc (Corp)
20th 34 Luigi’s Mansion 3 * Nintendo

Madden NFL 21st

In the United States, Madden is something of an annual ring. It’s starting, and that means the fall game frenzy has begun. And it got off to a rapid start this year despite a cool critical reception.

“Madden NFL 21 was the top-selling title in August with double-digit sales growth in US dollar terms from Madden NFL 20’s release month,” said Piscatella. “Madden NFL 21 is the # 6 best-selling game year to date. This is the 21st year in a row that a Madden NFL franchise release has had the best-selling game in its release month. Madden NFL is the best-selling sports (and third-best-selling) video game franchise in US history. “

UFC 4

EA Sports dominated August. As in most of the cases in this report, you can share some of that demand with people who are feeling hungry for exercise due to the pandemic.

“UFC 4 was the second best game of the month and set a new sales record for franchise launch month for a UFC title published by Electronic Arts,” said Piscatella. “UFC 4 was ranked 3rd best-selling game on both PlayStation 4 and Xbox One in August.”

Final Fantasy VII Remake

Square Enix lowered the price of Final Fantasy VII Remake, which boosted sales of the massive RPG.

“Final Fantasy VII Remake returned to the top 20 best-selling title (# 19) in August, after finishing 41st in July. The title was released digitally at a reduced price on the PlayStation Store. “

The Legend of Zelda: Breath of the Wild

“The Legend of Zelda: Breath of the Wild was ranked the sixth best-selling title on Nintendo Switch in August,” said Piscatella. “The Legend of Zelda: Breath of the Wild has been one of the top 10 bestsellers at Switch every month since it launched in March 2017 – a period of 42 consecutive months that is never below seventh place. The Legend of Zelda: Breath of the Wild is the 10th best-selling game released on Nintendo platforms in US history.

Best-selling games so far in 2020

All platforms
rank Rank of the last month From the beginning of the year to the end of August 2020 The top 10 games (physical and full digital games from the Nintendo eShop, PlayStation, STEAM and Xbox platforms for publishers in the Digital Leader Panel) were rated in US dollars publisher
1 1 Call of Duty Modern Warfare Activision Blizzard (Corp)
2 2 Animal Crossing: New Horizons * Nintendo
3 3 The Last of Us: Part II Sony (Corp)
4th 4th Final Fantasy VII: Remake Square Enix Inc (Corp)
5 5 Spirit of Tsushima Sony (Corp)
6th NEW Madden NFL 21st Electronic Arts
7th 6th Dragon Ball Z: Kakarot Bandai Namco entertainment
8th 7th MLB: The Show 20 Sony (Corp)
9 9 Mario Kart 8: Deluxe * Nintendo
10 10 Mortal Kombat 11 Warner Bros. Interactive

Bestseller of the last 12 months

All platforms
rank Rank of the last month 12 months to August 2020 The top 10 games (physical and full digital games from the Nintendo eShop, PlayStation, STEAM and Xbox platforms for publishers in the Digital Leader Panel) were rated based on dollar sales publisher
1 1 Call of Duty Modern Warfare Activision Blizzard (Corp)
2 3 Star Wars: Jedi: Fallen Order Electronic Arts
3 2 Madden NFL 20th Electronic Arts
4th 4th NBA 2K20 * Take 2 interactive (corp)
5 5 Animal Crossing: New Horizons * Nintendo
6th 6th The Last of Us: Part II Sony (Corp)
7th 7th FIFA 20 Electronic Arts
8th 8th Mario Kart 8: Deluxe * Nintendo
9 9 Pokemon: sword * Nintendo
10 10 Luigi’s Mansion 3 * Nintendo

Xbox One

rank Rank of the last month August 2020 The top 10 games (physical and full digital games for publishers in the Digital Leader Panel) were rated based on dollar sales publisher
1 NEW Madden NFL 21st Electronic Arts
2 1 Call of Duty Modern Warfare Activision Blizzard (Corp)
3 NEW UFC 4 Electronic Arts
4th 7th Forza Horizon 4 Microsoft (Corp)
5 4th Minecraft: Xbox One Edition Microsoft (Corp)
6th 10 Call of Duty: Black Ops III Activision Blizzard (Corp)
7th fifteen Grounded Microsoft (Corp)
8th NEW PGA Tour 2K21 * Take 2 interactive (corp)
9 6th Rainbow Six: Siege [Tom Clancy’s] Ubisoft
10 2 Mortal Kombat 11 Warner Bros. Interactive
* Digital sales not included

Playstation 4

Playstation 4
rank Rank of the last month August 2020 The top 10 games (physical and full digital games for publishers in the Digital Leader Panel) were rated based on dollar sales publisher
1 NEW Madden NFL 21st Electronic Arts
2 1 Spirit of Tsushima Sony (Corp)
3 NEW UFC 4 Electronic Arts
4th 3 Call of Duty Modern Warfare Activision Blizzard (Corp)
5 2 The Last of Us: Part II Sony (Corp)
6th 4th Minecraft: PlayStation 4 Edition Microsoft (Corp)
7th 14th Final Fantasy VII: Remake Square Enix Inc (Corp)
8th 5 MLB: The Show 20 Sony (Corp)
9 7th Marvel’s Spider-Man Sony (Corp)
10 NEW PGA Tour 2K21 * Take 2 interactive (corp)
* Digital sales not included

Nintendo Switch

Nintendo Switch
rank Rank of the last month August 2020 The top 10 games (physical and full digital games for publishers in the Digital Leader Panel) were rated based on dollar sales publisher
1 2 Animal Crossing: New Horizons * Nintendo
2 3 Ring Fit Adventure Nintendo
3 4th Mario Kart 8: Deluxe * Nintendo
4th 5 Super Smash Bros. Ultimate * Nintendo
5 1 Paper Mario: The Origami King * Nintendo
6th 6th The Legend of Zelda: Breath of the Wild * Nintendo
7th 7th New Super Mario Bros. U Deluxe * Nintendo
8th 9 Super Mario Party * Nintendo
9 8th Super Mario Odyssey * Nintendo
10 12 Luigi’s Mansion 3 * Nintendo
* Digital sales not included

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