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Avengers: The hype about Endgame Trailer was right where Marvel wanted you

The long-awaited Avengers 4 trailer finally came out on Friday morning, revealing the title of the film as Avengers: Endgame Spawning Endless Analysis and Forecasting ] And broke records for the most watched trailer in a single day, according to Disney. And, boy, Marvel fans were ready for this, they've been waiting for months. Perhaps since the loans were rolled on Avengers: Infinity War in April.

In the days and weeks prior to dropping the trailer, dozens of people on Twitter changed their handles to some versions of "GIVE TRAILER UNTITLED AVENGERS". Fans using the Twitter hashtag #MARVELVSTHEFANS created several videos in which Avengers 4 directors begged for the trailer. The fans of Reddit then parted and erased moment by moment descriptions of what is supposed to happen in the trailer based on unofficial leaks. They looked in the social media reports of the directors and stars of the film, looking for clues to a trailer release date and a title.

More than one rumored date came and went, and we thought the trailer would never come .

Hype for a movie is one thing. But hype for a trailer? Here we are now and it all started more than a hundred years ago …

Footage on Demand

The very first trailer was shown in a New York Loews movie in 1

913, and it was not like that Not even for a movie. Instead, it is a short film shot for the Broadway musical The Pleasure Seekers. But it was an ingenious catch: Tease entertainers with a preview of another entertainment object they might enjoy. Of course, the commercials increased.


Star wars and superhero films generate the biggest demand for trailers.


Trailer hysteria is not new, but thanks to YouTube and social media, as well as the ongoing boom in sci-fi and superhero flicks, it has certainly reached new heights. The studios have even managed to get some more advertising out of their trailers by offering super-short versions, often referred to as teaser trailers.

Anton Volkov saw the trailer's love in 2016 again when he started using a Twitter [Movie] account and he called the website Trailer Track. A funny quote from author and director James Mangold, attached to the top of the site's Twitter account, sums up the current trailer stun: "[Trailers] tend to be a few weeks after you've reached a pinnacle of frustration "to debut," it says. "Marketing is like a prelude."

"This kind of anticipation of marketing materials, be they pendants or posters, has always been there," says Volkov. "It just … more and more mainstream."

Constant Intrigue

William Bibbiani is a film critic and co-host of Canceled Too Soon, a podcast on short-lived television programs and the critically-affirmed movie podcast. He agrees that the trailer madness goes back – at least decades.

"The audience was so excited about Tim Burton's original Batman [in 1989] that many people bought tickets to another movie just to see the trailer in a theater, and then left before the actual movie started," he said ,

The trailer for Star Wars: The Phantom Menace created a similar buzz 20 years ago. The CNET film critic Richard Trenholm calls this era without Facebook, Twitter or YouTube as "true Stone Age" as far as trailers are concerned. He notes that Steve Jobs himself described the second Phantom Menace trailer as "the largest Internet download event in history."

Three big developments in the 2000s fueled the hype, says Bibbiani.

Thanks to high-speed Internet connections, fans can consume trailers and marketing material immediately and exchange their reactions just as quickly. The rise of successful superhero films made "geeky blockbuster" the norm – who better than a self-proclaimed geek could analyze even the tiniest movie detail? And the 24-hour online entertainment news cycle has created a beast that is always hungry.

"Fans of these properties are kept in a state of constant intrigue so that new trailers – or even the conspicuous absence of new trailers – become big events, even though they are basically just commercials." Bibbiani said.

Buzz the buzz

Marvel's extreme secrecy near the Avengers 4 trailer caught much attention, but that's not the norm.

In 2017, extensive footage from Avengers: Infinity War was shown in the summer at both the San Diego Comic-Con and Disney fans who assembled D23. Although this material was not released on YouTube at the time, some fans revealed what it had seen and what could be spread.

But so far we have seen nothing for Avengers 4 except for a release date and a basic plot overview. "I think it's pretty clear that (Marvel executives) have discovered how much buzz and conversation the lack of content and secrecy generates," Volkov said.

Even dedicated fans know that this is all part of Marvel's business. 19-year-old Alex Rodriguez launched a Twitter account called MCU Speculation to share news and theories about the studio.

"The hype and the tension builds up every day the trailer is not published online," said Rodriguez. "That makes the trailer enormous."


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Check out the official trailer of & # 39; Avengers: Infinity War & # 39; on


Followers still serve a purpose. Hardcore fans, people who wear midnight show costumes and buy Day One tickets early will see Avengers 4, preview or no preview. But a trailer can help sell a movie to a more general audience.

"When a movie like Avengers 4 comes in, there is always at least one author for a website arguing that this film may get away if no single trailer is released," Volkov said. However, Marvel is not about to let millions on the table by not marketing the film for an even bigger audience.

Apart from the studio dollar signs, trailers create a social experience that's just fun.

"The urge to share experiences at the same time is often irresistible," said Bibbiani. "And why should not it be like that? Who does not love a good trailer and does not want to talk to his friends about it, especially when it comes to Twitter?"


There are ways to deliver the goods without bringing the fans to Thanos' amazing size. Some studios and dealers make announcements in front of the trailer. Fox and Warner Brothers have even used a Facebook and YouTube feature that counts until the arrival of an uploaded trailer. Volkov believes that this is an intelligent way to build anticipation for the movie while easing the fans' frustration.


Movies with dramatic events that can easily be spoiled, need to watch trailers carefully so that plot twists do not ruin become. Is not that right, Thanos?


When a trailer finally drops, its actual content sometimes has little to do with the quality of the film.

"We all saw good films that were not well served by their advertising campaigns, and we all saw disappointing films that looked pretty good in trailer form," said Bibbiani.

An extreme example of this was the Suicide Squad of 2016, whose trailer was such a hit . Warner Bros. actually brought the company that cut the trailer to cut the entire movie. (It did not help: Suicide Squad ended up with mixed to negative critical reviews.)

But the latest movies in the middle of the Trailer Storm have unanswered questions that make their trailers even more coveted – though the previews themselves will have to go a fine line or risk too many spoilers .

"The upcoming Avengers 4 and Star Wars: Episode IX will certainly be big pop culture events as both previews will answer … questions that fans have been speculating on for months," said Bibbiani. "What really happened after The Snap and will J. J. Abrams (Episode IX Director) continue on Rian Johnson's controversial journey from The Last Jedi, or will he make the next Star Wars movie more similar to his relatively safer Episode VII?"

The trailers will probably not tell us anything, but the fans will still watch them closely. [201204] In the year 2018, everything that was released before a highly anticipated movie will be searched for, from a poster to an Instagram picture, by viewers and entertaining places. Apparently the cat is not a single cat in the recently published poster for Captain Marvel from 2019 . And in September, the Russo brothers threw a Where & # x39; s Waldo? Style Challenge, which invited the fans to "look hard" to a seemingly boring black and white image of an almost empty Avengers 4 set.

When you pull out waiting for a trailer, the desire for footage becomes even more intense. The trailer for Avengers: Infinity War was only released four months after on Comic-Con and D23 giving fans more than 100 days to moan and complain online. Even Marvel Studios Co-President Louis D & # 39; Esposito tried to calm fan-hungry fans by tweeting that he loved the IW fan, but was not yet ready to share it. When the trailer finally came out, the fans made up for lost time. The original Infinity War trailer was viewed more than 214 million times.

Start the countdown

According to Volkov, the anticipation for Avengers 4 is the biggest one he has seen for every movie since he started his website in 2016. Afterwards he praises Avengers: Infinity War, the Justice League and the war movie of Dunkirk as the most important movie eagerly awaits.

"All that matters is that superheroes and Star Wars movies are the city's biggest game today in terms of interest and box office today," he said.

Now the Avengers: Endgame trailer has arrived. Look for eager fans demanding the second trailer, Volkov said. And of course, the interest in Star Wars: Episode IX, which will be released in December 2019, will be galactically high.

But while the last movie in the Star Star saga has many secrets, a trailer date may not be there.

" At least for Episode 9, this is pretty clear and obvious that (the trailer debut) has to be at Star Wars Celebration in April," says Volkov.

You heard him, fans. Start the countdown. Only four months left.


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Trailer for & # 39; Star Wars: The Last Jedi & # 39;


First published on December 4, 9 pm PT.
Update, December 4, at 9:29 am. PT: Increases the likelihood that the trailer will not be released on Wednesday due to rumors that the funeral of George H.W. Bush.
Update of December 6th at 10:04 am PT: Adds the current prediction that the trailer will arrive on Friday morning.
Update of December 7 at 8:55 pm PT: Adds news that the endgame trailer has finally hit.
Update, December 8 at 11:00 PT:
Adds that the trailer broke a record for most viewers in a single day.

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