Home / Gadgets / Bad news for Waze as the company fires dozens of employees and closes offices

Bad news for Waze as the company fires dozens of employees and closes offices



Waze continues to be one of the most popular navigation apps drivers turn to regardless of the mobile platform they use, but the global health war that has kept us at home for the past six months has obviously taken its toll.

And the Google-owned company is now trying to handle it with a restructuring plan that would ultimately affect around 5 percent of its global workforce.

According to a report by The Verge, Waze, which was acquired by Google seven years ago, the company plans to lay off 30 of 555 employees worldwide. The company is also expected to close a number of offices in Malaysia, Singapore, Colombia and Chile, and Argentina.

Noam Bardin, CEO of Waze, told employees in an internal memo that the reorganization is a consequence of the fact that the application is now being used less, which in turn has resulted in “A significant decrease in kilometers driven (KMDs), car pools and advertising revenue.

This has forced us to rethink priorities and we have decided to focus our resources on product improvements for our users, accelerate our investments in technical infrastructure, and focus our sales and marketing efforts on a small number of high quality countries. These investments ensure the long-term success of Waze and that we end this pandemic stronger than we entered it.Bard declared.

The layoffs affect teams in sales, marketing and partnership. The good news, however, is that Waze is looking to hire more people for the technology and development teams. The company plans to focus on high profile countries where Waze generates revenue, including the US, UK, France, Brazil and Mexico.

In theory, the restructuring shouldn̵

7;t have any application impact in the long run, especially with Waze planning to invest more in technology and engineering. The company will host a special event on September 15 to discuss new features in the app. However, it remains to be seen whether more information on the layoffs will be released during the presentation.


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