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Big B becomes first Bollywood celebrity to speak to Alexa



Amitabh Bachchan's iconic voice may soon be your new Alexa voice assistant Photo credit: Reuters

Amitabh Bachchan’s iconic voice may soon be your new Alexa voice assistant Photo credit: Reuters

The Amazon Alexa team will work closely with actor Amitabh Bachchan to capture his voice and bring customers a new language experience.

  • IANS
  • Last update: September 1
    4, 2020, 3:38 pm IST
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Amazon Alexa announced a partnership with Bollywood megastar Amitabh Bachchan on Monday to deliver a one-of-a-kind voice experience to its Indian fans.

The Amazon Alexa team will work closely with Bachchan to capture his voice and offer customers a new voice experience.

It will include popular offers like jokes, weather, shayaris, motivational quotes, advice, and more.

Big B’s voice will be available on Alexa devices next year, the company said.

“Bachchan’s voice is truly unforgettable to any Indian who grew up with Bollywood. This combination provides a perfect pitch to further delight and simplify our customers’ lives,” said Puneesh Kumar, Country Leader at Alexa, Amazon India.

Alexa in the US already has voices from several celebrities like Samuel L. Jackson but this is the first time Indian Alexa has got the voice of a Bollywood celebrity.

One can bring up the conversation between Alexa and Amitabh Bachchan and get the celebrity to talk to you by saying “Hey Alexa, say hi to Amitabh Bachchan”.

“Technology has always given me the opportunity to adapt to new forms. Be it in movies, TV shows, podcasts, and now I’m looking forward to creating this language experience in collaboration with Amazon and Alexa. With language technology we are building something on engaging more effectively with my audience and well-wishers, “said Bachchan as he joined Alexa’s language experience.

Alexa is also available on the Fire TV Stick with Alexa Voice Remote, the Fire TV Edition, the free Alexa app and the Amazon shopping app (Android only).

In addition, several third-party devices such as cell phones, Bluetooth speakers, headphones, wearables, and smart TVs are integrated with Alexa.


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