Vogel offers free rides on his electric scooters when you take a selfie of yourself in a helmet while using one.
The company hopes the program, which will launch first in Washington, DC, will encourage more drivers to wear helmets for safer rides.
The initiative could also encourage regulators to look for and help their e-scooter service Retain operating permits in US cities.
How To Get Free Bird Rides:
. 2 Finish your ride and take a selfie in the app showing off your helmet.
. 3 Check your account for future travel credit.
. 4 Share it on social networks with the hashtag #BirdHelmetSelfie
App-based scooter-sharing services offered by Bird, Lime and Spin have recently been scrutinized by electric vehicles, but also the pedestrians.
In 2018, Lime spent $ 3 million on a campaign to make driving safer among its users. Spin also has a page on its website devoted to the safety of scooters, and also offers a discount on flip-up helmets, which can easily fit in a bag or backpack for easy transport between trips.
Bird went one step further and offers helmets for free – all you have to do is carry the shipping costs.
The California-based company also announced the imminent launch of the Bird Safety Marketplace, where drivers can find a range of protective equipment that provides protection when they are on the move.
"Bird and the cities in which we operate have a number of common goals, including improving the safety of all road users," said Paul Steely White, director of security policy and advocacy for Bird, on digital trends in a per E-mail sent publication.
"Our new Helmet Selfie product and Safety Marketplace are the direct result of ongoing discussions with our twin cities, security experts from leading academic and research institutions, and leading innovators in the helmet and security industry. "
White continued," While the most effective way to reduce security incidents is to improve infrastructure, we also want to help improve the acceptance of using helmets to reduce the severity of injuries in the event of an accident reduce incident.