BMW has reversed its controversial decision to charge an annual fee for the use of Apple's CarPlay in its vehicles, according to 9to5Mac . Since 2016, the German automaker has been charging owners additional fees to use CarPlay – initially as a one-time $ 300 option and later as an $ 80 per year fee. Now BMW seems to have seen the mistake of his way.
It was a questionable decision from the beginning, considering that no other automaker would let its customers pay to use CarPlay. A BMW spokesman noted that the change applies to both US-based and UK-based customers. Anyone who owns models of the 201
"BMW always strives to satisfy our customers' needs, and this policy change is designed to give them a better owner experience," the spokesman said.
9to5Mac cites the British website Autocar stating that BMW will only offer CarPlay to customers with vehicles using the automaker's latest infotainment system, ConnectedDrive.
Apple states that car manufacturers charge no fee for using CarPlay. However, integration into the car infotainment system is costly. The vast majority of car manufacturers offer CarPlay as a free system. The Verge noted that the latest version of CarPlay, which shipped with the iOS 13 update, is the best version of the in-car user interface yet.
Automakers have been trying to keep Apple and Google at a distance years in the belief that they could develop a technology in the car that can compete with the mobile industry in terms of ease of use and functionality. Now we see how automakers basically throw in the towel and admit that their customers prefer the interface of their phone over that of their car.