Just like CBS All Access finally was to get Well, ViacomCBS announced Today the whole thing will be renamed Paramount + in early 2021.
Are we surprised that another media company decided to name their streaming service after a brand followed by the modest + sign? Pfft. Of course not. That would require originality. But as our friends in the AV Club pointed outIn some, Paramount + has already been used for CBS All Access international marketsSo there is a degree of efficiency * cough * laziness * cough * at work here too. ViacomCBS doesn’t have to pay someone who hurts their brains thinking of another cool name. The logo already exists and Paramount is a widely recognizable name.
Apart from the originally unoriginal name, Paramount + is said to be ViacomCBS’s Netflix competitor and to have a malfunction.Porridge of both Viacom / CBS catalogas well as some new original programs. Some of his exclusive shows will include lioness, a spy drama by YellowstoneTaylor Sheridan and The offer, a 10-part screenplay series about the making of The Godfather. It will also include a restarted version of MTVs Behind the music, BET The gameand called a documentary about true crimes The real criminal minds yes, based on CBS Television Criminal thoughts. This is in addition to previously announced exclusive, such as a new one SpongeBob SquarePants Series and SVOD for The SpongeBob Movie: Sponge on the Run.
In the United States, the Wall Street Journal Reports Paramount + will Not contain Showtime titles, although Paramount + subscribers in Australia, Latin America and the Nordic countries receive some Showtime shows. In his release, ViacomCBS has been saying that ever since Extension of the programming of CBS All Access At the end of July, the service “broke a new record for total monthly flows in August” and saw a surge in registrations – mostly from younger subscribers as the youth seem to be craving UEFA football matches.
Regardless of when the rebranding kicks in in early 2021, Paramount + will have pretty stacked content. In addition to all of the new stuff announced today, CBS All Access currently has original shows like Jordan Peele’s The twilight zone, Star Trek: Picard, Star Trek: Lower Decksand Emmy nominee The good fight. Recently, the catalog was expanded to include more than 20,000 episodes and films from BET, CBS, Comedy Central, MTV, Nickelodeon and Paramount Pictures.
That’s all fine and good, but ViacomCBS said the price wasn’t right. Currently, CBS All Access costs $ 6 per month with ads and $ 10 per month without ads. It is unclear whether advanced programming and the addition of original exclusive products will result in a slight increase in these fees, and it is not clear how prices will differ from one country to another. It goes without saying that ViacomCBS needs to be thoughtful in this regard, like We’re all tired of the streaming subscription wars.