Chrome users don’t have to endure annoying ads that unnecessarily load their CPU and drain their battery for much longer.
Google has announced that it is taking steps to remove intrusive ads from its browsing experience, particularly those that consume disproportionate amounts of battery, computing power, and bandwidth without users’ knowledge. Examples include hidden cryptocurrency miner ads or poor network usage optimizations.
“Chrome limits the resources that a display ad can use before the user interacts with the ad,” the company said. “When an ad reaches its limit, the ad frame navigates to an error page and notifies the user that the ad has used too many resources.”
To determine the threshold for such ads, Google targeted ads that use more CPU and bandwidth resources than 99.9% of the other ads. Based on his research, the Chrome team set the limit to “4 MB of network data or 15 seconds of CPU usage in a period of 30 seconds or 60 seconds of total CPU usage. “
Another interesting result is that only 0.3% of all advertisements exceed these limits, but for “27% of network data used by ads and 28% of total CPU usage of ads. “
The Big G says it will continue experimenting with this implementation in the next few months, but hopes to introduce ad restrictions in official Chrome versions by August. The company hopes that the expanded launch will also give advertisers time to figure out how to comply with the new rules.
Stay tuned, you’ve done it with crappy ads so far, you can stick around for a few more months. However, if you did have it, there is this wonderful little thing called an ad blocker.
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