Messaging apps became de facto so many people today are in regular contact with each other, and this trend has also found its way into the classroom. ClassDojo, a startup that has created a platform for teachers and parents to communicate small and large updates, today announces it has raised $ 35 million in donations.
The Series C – the is co-led by GSV (behind Spotify, Lyft, Dropbox) and SignalFire (which supports Grammarly, Zume and Lime), as well as General Catalyst and Uncork Capital – in two ways used. First, to expand ClassDojo's free communications app. And secondly, to further its efforts to monetize its ministry through a new service called Beyond School, an optional Family Subscription (1[ads1]9459007) that complements the school work with home-based learning around areas that contribute well to learning, such as Improving Learning Habits, Mindfulness, etc.
(One could think of Beyond School as TedX meets Lynda for K-8, co-founder Sam Chaudhary and Liam Don, CEO and CTO), said in an interview that they believe That the content will be more than that.)
ClassDojo has now raised $ 65 million, and although it's not about evaluation, I was told that this is good source is that it comes at 400ish $ millions. This is a huge jump over the $ 99 million that the startup was rated for in 2015 (a value listed on PitchBook).
The increase is partly due to the healthy growth of ClassDojo. Since its founding in 2011 as part of a Y Combinator cohort, the company has been expanded to run in over 95 percent of pre-school pre-8 th grade schools in the United States. Every sixth family with a child in elementary school Daily use of the app.
The US is the largest market, but ClassDojo is now also available in about 180 other countries where it is also gaining importance. (In Singapore, Australia, Spain, Hong Kong, the United Kingdom and the United Arab Emirates, for example, it is used by about 25 percent of primary school teachers.) Impressive is all of this growth so far organic and literally one reason why the company has relatively little money had to raise.
(It also employs only 40 people, another way to cut costs massively.)
One of the most important things about ClassDojo is that the company has maintained a consistent focus It comes to his mission: The idea has always been to identify the biggest communication problems that teachers might have in teaching children and try to solve them.
Creating an app that bridges the sometimes huge gaps between parents and teachers Meetings where parents feel more about what their kids are learning, and teachers could get better feedback from their parents about what the kids are doing Doing at home was an obvious first step.
"said Chaudhary. "It's pretty cool to see what impact this can have not only on parents and teachers, but also between parents and children."
Beyond School is moving in the same direction and is a natural extension of it and not just what the teachers said they wished they had more time to teach students – but can not because of the curriculum generally aimed at academics – but at the request of parents that they could work with their children.
This is essentially a broader field of "learning" that you could loosely refer to as emotional intelligence, and general handling and learning techniques that go beyond the academic work itself. "The classroom learning experience sparked many ideas, and families approached us," said Dom, "he wondered if they could have a product to serve more unique needs at home."
So far, the company has no figures to tell how Beyond School has been included since launching in late 2018, unless it's going well.
In the longer term, it's interesting to see how ClassDojo fits in with the broader trend of communication and messaging apps, and whether others would ever try to compete in the same industry or acquire ClassDojo if they cover other industries – one For example, Microsoft's strategy when it comes to acquiring other businesses while they are working is unlocking the $ 10 trillion education market.
I asked General Catalyst's Hemant Taneja if he ever thought that Slack would ever try to compete with him, for example. (No, that's the short answer.)
"Slack is a work tool, and I can not imagine that there will be synergy there," he said, and it would not work either. "As an employee and parent, I think there should be an education platform dedicated exclusively to children who are family members and teachers. I've always believed that from the beginning, and I think ClassDojo's scale offers that potential. "