Cost reduction is a top priority in the automotive industry. Many automakers are removing unprofitable low-volume badges from their portfolios to save money. But behind the scenes, major car brands are putting more research and development into research and development than ever before. They do not design V8s. They spend most of the money they spend on developing electrical and autonomous technologies, many of which analysts expect to reach mainstream consumption in the 2020s. While electric cars have a bright future ahead, autonomous cars still suffer from a serious image problem they are trying to overcome.
The research conducted by CivicScience shows that most American consumers are obviously not interested in autonomous technology. 72 percent of the 1
The numbers point to a huge gap between automakers and technology companies spending tens of billions of dollars on technology and consumers looking for a return. By name, Ford invested over $ 1 billion in Argo; That's close to the cost of developing a brand new car from scratch. Amazon has invested $ 500 million in Aurora. General Motors bought Cruise for $ 1 billion, and the start-up has since accumulated more than $ 5 billion, including a $ 2.75 billion injection from Honda. Car companies are at full speed with autonomy, but their research delivers similar results as CivicScience and AAA.
"From a consumer point of view, we see no research stating that the consumer says, 'I want to push a button and go autonomously to the US,' said Scott Keogh, head of Volkswagen's US division, to Digital Trends. "Consumers still feel they want to be in control."
Waymo is the exception to the rule.
He pointed out that most consumers have not seen a real autonomous car. They read the news about the technology, where the headlines are seldom positive, but they have never been driven in a prototype.
Autonomous cars have far higher standards than human drivers. We all rolled through a stop sign or crossed the speed limit. Footage of a self-propelled prototype cruising at 90 km / h on the I-15 would receive millions of views on YouTube. Every accident of an autonomous car is analyzed and published. This level of review is not uncommon for new technology, but failures overshadow successes that the robo cars visualize in an unflattering light.
The confusion cloud moving over some of the semi-autonomous systems of new cars makes the solution problem of perception even more difficult. Every time a Tesla crashes while driving on autopilot, the California-based company reminds the public and the press that its technology is not 100 percent autonomous, and that motorists need to keep both eyes on the vehicle's road and both Hands on the steering wheel. This fine print is often ignored, and too often the story is reduced to "autonomous car crashes on the highway," which is not usually the case. There is usually one more human factor in the equation.
"As an industry, we need to provide much more clarity about what we offer," Keogh said.
Who in his right mind would willingly jump into a car that they believe will crash? In a second survey, CivicScience found that 63 percent of the 4,294 adults surveyed were not interested in owning, leasing or even driving a self-driving car. Six per cent of participants want to ride in one, but they do not feel like buying or leasing one, and only 11 per cent have responded that they are interested in putting an autonomous vehicle in their garage sooner or later.
Waymo is the exception to the rule. When it launched its first driver program in the Phoenix region two years ago, over 20,000 people expressed an interest in trying out the technology. Most customers who use Waymo One, the commercial shuttle service that was launched in December 2018, rate their five-star rides.
The Google spin-off is better in the minds of consumers than its competitors, in part because it is one of the few brands that regularly services communicated. It proudly tells the world when it reaches a milestone, as if its test fleet had crossed the 10-million-mile threshold or one of its prototypes in Chrysler Pacifica obeyed a policeman's hand gestures. It helps that his prototypes were never involved in a serious crash. The picture is not stained. Nearly a year after one of Uber's prototypes killed a pedestrian, the glow of his shame still glows.
2019: Bringing self-propelled cars into the masses seems like a bold but futile attempt to harness the power of artificial intelligence. But that goes without saying when it comes to emerging technologies. In the 1960s, the cruise control sounded superfluous, and the reversing camera, which many motorists defiantly argued that they could not live in the 2000s, is now mandatory. In the year 2029 the statistics will tell a completely different story. Consumer acceptance will increase in the coming decade for several reasons.
Autonomous technologies are becoming more reliable, affordable, and more frequent. The number of consumers affected will increase. Apart from major accidents or legislative setbacks, motorists will stop seeing it as a form of vehicle voodoo and accept it as another development in the history of the automobile. At a second, but more sustainable level, driving will become more expensive over the next decade as the cost of developing cars will increase, so a self-propelled shuttle could turn out to be one of the fastest and cheapest travel options in bustling city. That's why auto and technology companies are confident that sooner or later they will get a return on their investment.
"If mobility becomes more expensive and we have the technology for stage five [automation]then it will, in my opinion, be a market for robotic taxis," affirmed Audi Chairman Bram Schot in an interview with Digital Trends.