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Home / SmartTech / Coterie, a young New York startup, promises to deliver charming party kits on your doorstep (though we will not tell your guests) – TechCrunch

Coterie, a young New York startup, promises to deliver charming party kits on your doorstep (though we will not tell your guests) – TechCrunch



Party planning can be fun if you have the time and chance to know what you are doing. For the rest of us, this can be a daunting, time-consuming task, requiring visits to many websites, visits to the store if these products invariably do not arrive on time, and then returning visits to pick up the last items you could have sworn you had thrown into your cart, but not.

Join Coterie, a nine-month-old New York startup incubated with the help of the investment firm, Female Founders Fund

Just tell the site how many people you expect, whether it's 10 or 50, and then select a set. The "Lux" version of the "Shine On" package, which is suitable for any occasion, is supplied with glittering plates, metal cutlery, votives, fairy lights, golden paper straws, dressed paper cups and napkins, for example. Oh, also gold paper fan as a wall or table decoration.

In the near future, site customers will also be able to select their products by hand.

It's less expensive to assemble your own party items, especially if you're made out of paper. This "Lux" kit for 50 guests costs $ 329, shipping is free. Most of these are also items that can not be reused.

However, many of Coterie's products can be recycled, and, more so for coterie, the sum of their parts can make a party glow in photos. Apart from that, the motivation for Coterie's clients is in fact the social media image of their parties, even though venture capitalist Laura Chau disagrees with this assessment

. In fact, Chau, an investor at Canaan Partners wrote A check to Coterie on behalf of her company ̵

1; Coterie has raised a total of $ 2.75 million, including the Female Founders Fund – says the company. that it makes more or less fun in social media. Coterie is building a modern brand that offers consumers a "smooth, upscale and beautiful experience". But the goal is not to feed on the false perfection of Instagram, but to destroy the idea that such perfection is real. "

In any case, party kits that were made in the right way seem a great business opportunity for Chau, who says she Every month there are dozens of direct marketing brands that could be interesting, but not to the risk model because the market is too small or too crowded. With coterie, it's a "massive category with only one legacy player – Party City, and no one likes Party City."

This latter part is true, though there are other older players that no one really likes, including the Oriental Trading Company.

Canaan and Female Founders Fund also seem to bet on it The momentum of Instagram and Pinterest will increase consumer demand for this type of product – just look at "festive planning" to see what

Coterie was founded by Sarah Raffa and Linden Ellis, two early employees of another ecommerce brand, Daily Harvest, and according to an interview with CNN earlier this week, the friends were determined to start their own business, the ideas rebounded from the partners of the Female Founders Fund until they jointly struck on coterie.

The service was started on Monday.


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