Party planning can be fun if you have the time and chance to know what you are doing. For the rest of us, this can be a daunting, time-consuming task, requiring visits to many websites, visits to the store if these products invariably do not arrive on time, and then returning visits to pick up the last items you could have sworn you had thrown into your cart, but it looks like you did not.
Coterie, a nine-month-old, New York-based startup founded with the help of the investment firm Female Founders Fund, is a party kit to deliver on the doorstep of clients, from birthday parties to baby showers to friends Friends. Just tell the site how many people you expect (10 or 50) and choose a kit. The "Lux" version of the "Shine On" package ̵
In the near future, site customers will also be able to pick their products by hand.
It's better to assemble your own party items, especially if they are made of paper. This 50-person Lux Kit costs $ 329, shipping is free. These are mostly articles that can not be reused. But they can be recycled and, more to the cause of coterie, the sum of these parts makes the party sparkle on photos. Indeed, a great motivator for coterie customers will be what this easily assembled party looks like on social media, even though Laura Chau, an investor with Canaan Partners who wrote a check on coterie on behalf of her company, has coterie Total, including the Female Founders Fund – says it's the wrong conclusion to draw.
In her opinion, Chau says, Coterie is building a modern brand that gives consumers a "smooth, upscale, and beautiful experience. But the goal is not to feed on the false perfection of Instagram, but to blow up the idea that such perfection is real. "
In any case, party kits that have been made in the right way are a great business opportunity for Chau. She sees dozens of direct marketing brands every month that could be interesting, but do not fit the risk model, given the Market is too small or too crowded. With coterie, it's a "massive category with only one legacy player – Party City, and no one likes Party City."
This latter part is true, though there are other older players that no one really likes, including the Oriental Trading Company.
Canaan and Female Founders Fund also seem to bet on it The instincts of Instagram and Pinterest will boost consumer demand for this type of product.
Coterie was created by Sarah Raffa and Linden Ellis, two early employees Founded by another e-commerce brand, Daily Harvest, friends said they had decided to set up their own business, bouncing ideas off the Female Founders Fund's partners, until they beat Coterie together.
The service was started on Monday.