Similarly, AMD cited “higher notebook sales” as one of the reasons for its own recent success. The business is now much narrower than that of Intel, so it doesn’t make nearly as much money. This is also the quiet quarter after the holidays, but AMD numbers for the first quarter rose 73 percent year over year. And yes, the newly discovered competitiveness of its Ryzen chips is a factor, but still 73 percent!
Samsung, which manufactures components for PCs and servers, saw higher profits from these companies. “The rapid increase in teleworking, online education and streaming services will boost the high demand for components such as DRAM. (We̵
Then there are Chromebooks that may not fit the definition of a PC for everyone, but are close enough to warrant a discussion. Their low price and their use in educational institutions have caused the demand for children who are suddenly taught at home to skyrocket. Sundar Pichai, CEO of Google, spoke in March about the increasing demand for Chromebooks compared to the previous year.
Microsoft’s CEO Satya Nadella said the company had seen “two years of transformation in two months.” This includes an increase in people using both the corporate and consumer versions of their office products. The only thing that prevented Microsoft from achieving even greater benefits during this period was apparently delivery bottlenecks. (This may also have been affected by Microsoft preparing to launch an updated line of Surface products that were launched in early May.)
Mobile is a much bigger business than PCs, so it is hardly a “loser” here, but it has decreased as PCs have risen sharply. And COVID-19 has amplified the trends that were already in circulation, such as the need to buy a new device every or every other year. The pandemic has helped to suppress the demand for new phones and tablets. According to IDC, phone deliveries were down 11.7 percent, while tablets were down 18.2 percent.
There are several factors, including shutdowns in China, that have affected delivery of new equipment. And if we’re all stuck inside, there are fewer reasons to update a device on a whim, which suppresses demand. If you are at home and have larger devices nearby, your smartphone is not as important as outdoors.
More importantly, most people’s devices are already so good that they can rethink their purchases because of this forced time indoors, especially when the economic shock of COVID-19 causes many to reduce their spending when the Job loss occurs. According to IDC, the expected “global economic downturn” is likely to keep many people from buying a new device.
The technology industry seems to understand this and recognizes that people who buy phones worth $ 1,500 are no longer a closed deal. For this reason, Apple is driving the new iPhone SE. Google focuses on the much cheaper (and much leaked) Pixel 4A, and the Samsung drive on the wide range of A-series phones that aren’t good enough. Even so, it is likely that users will keep their existing phones longer and longer as there is little reason to upgrade early.
The phone companies know that this will come, and Samsung has announced that it will see a significant drop in demand in the coming months. Apple, meanwhile, declined to offer guidance on its own expectations, citing the current global drama. With all the prognosis of how mobile the world would swallow, this is not yet the case. Instead, COVID-19 showed us that we are still holding onto PCs to get things done.