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Diamond’s corona virus campaign prompts comic book stores to reopen



The logo of Diamonds newer, inspired by the Comics Authority

The logo inspired by the Comics Authority of Diamond’s new “Back the Comeback” initiative.
picture:: diamond

To like many other branches from the consumer-oriented side of the entertainment industry have comic book stores was badly hit by the Covid 19 pandemic. Millions of people stay at home and in In many cases, their businesses are closedfor fear of being exposed to a currently incurable virus that has killed hundreds of thousands of people worldwide.

Despite the fact that people still cannot safely leave their homes and be in the public eye among crowds of people, local governments in the United States have begun to loosen social distance contracts to reopen the economy. The idea is that with the return of more workers with non-essential jobs to work, people regularly patronize companies and things can become “normal” again.

Quotation marks are used here because it is believed that small businesses are encouraged to resume operations – and that people are encouraged to come to their retail locations right now– is based on the misguided belief that businesses that operate with drastically reduced capacity and less pedestrian traffic while actively endangering the health of employees and customers are everything that is “normal”. It is even more urgent already documented howeven after the virus was in areas, New spikes can coincide with the reopening of busy companies. This is the difficult reality that almost every business owner has had to worry about in the past few weeks as it has been difficult to stay afloat while maintaining some functionality in the midst of a pandemic.

“Our comeback will be bigger than our setback,” said Steve Geppi, CEO of Diamond Comics – the distributor who has a monopoly on the physical delivery of comics for the vast majority of industry publishers in the United States and across Europe in an attempt to increase excitement about his plans to resume shipping physical comics to brick-and-mortar stores. Diamond itself has stopped sending books on end of March After a week-long shutdown caused by the spread of the novel corona virus, which killed over 80,000 Americans and infected over 4 million people worldwide.

In an interview with Newsarama, Geppi characterized his “Back to the comebackCampaign in response to the “setback” caused by the pandemic. Geppi and Diamond work with a number of comic book publishers to print covers with a “Back the Comeback” logo, which is designed according to the Comics Code Authority seal. Put on a face mask and drive straight to the local comic book Load.

Geppi said he was confident that the initiative could be successful as the pandemic affected virtually every aspect of American production, regardless of the industry. “It’s almost a competition now. How is our industry recovering compared to another one?” Let’s show them who we are. Let’s show our passion, ”said Geppi. “You saw us shrink and shut down, but now our chance – all things are the same – is that we gather.”

In addition to the limited-edition comics of the pandemic era, Geppi and Diamond – like some recent initiatives like Jim Lee and DC Comics – offer non-profit sketch competitions, or the “Creator 4 comicsSocial media auctions – also donate $ 50,000 to the book industry’s charitable fund, the Comic Book Legal Defense Fund (CBLDF) and the Jack Vasel Memorial Fund through the sale of “Back the Comeback” shirts and an auction of Items from Geppi’s personal collection.

The initiative Twitter page A video was also released in which Geppi encouraged people to show their support for their local business by posting a photo and tagging the store (and asking others to do the same), as big brands often tell consumers to do when they want people to generate free content for them. Geppi even suggested tagging individual authors or artists, and personally asked Todd McFarlane, Kevin Smith, Mike Richardson, Paul Levitz and Ross Richie to support the comeback by making their own videos and challenging five other people. At the time of publication, Richie, CEO of Boom Studio, had retweeted the Geppi video.

All of this means that “Back the Comeback” is a diamond-backed advertising campaign that uses these testing times to both sell products and throw in a bit of money in an industry-wide breakdown.

All of this becomes all the more complicated if you remember the important fact that Diamond’s key monopoly of distribution within the comic book industry – they only ship comics from major publishers like DC, Dark Horse, IDW, Image, Marvel and others – also leads to Der Distributor hastily released its own statement after DC Comics made the decision Take over part of the comic distribution yourself Without Diamond’s participation: “We are concentrating on getting the entertainment products of our industry into the hands of the fans as quickly and safely as possible.”

There is a very different way in which the mood and message of “Back the Comeback” feel less focused on actually trying to relieve local comic book stores, like the other charitable efforts mentioned above throughout the comic Industry, but rather on a very obvious attempt Diamond looks proactive in deciding to ship products that also serve the bottom line. The most important thing, however, is that all of this assumes that new comics are available in stores from the coming weeksPeople will show up to buy them and the optimistic view assumes that these people can shop safely.

Though comic show owners don’t work for Diamond, the way Geppi presents the initiative looks like someone who believes that if they are actually pleading with a real enemy, they will gather the troops when they are actually begging people – who in turn have not worked will make him – risky decisions about their lives so that his company can make money. Perhaps even more annoying is the way Back the Comeback is based on the idea that fans might view comics released during a global pandemic as a kind of commemorative collector’s item that is valuable enough to take risks on a weekly basis to go to the stores base.

What comic stores currently need is better access to the Payment Protection Program (PPP) loans, which are intended for small businesses that have been quickly devoured on the whole, listed company when the program was first launched earlier this year. Comic shop owners need rent relief so that they aren’t forced to pay for locations that many literally can’t afford. What they don’t need are branded comics and some slapdash t-shirts that insist that everything is fine just because a big fish in a small pond says it will.


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