Disney is getting ready to launch its own stand-alone streaming service next year, but that does not mean the company is giving up another well-known streaming platform – Hulu.
Disney boss, Bob Iger, addressed questions about Hulu's future during the recent appeal of Disney's youngest investors, and he noted plans for international expansion, while at the same time building the original content of Hulu Has. The company could see a much larger stake in Hulu following Fox's acquisition of Fox. Iger told investors that the company does not intend to abandon the ship and would like to expand Hulu's presence as a streaming service.
"Given Hulu's past track record in terms of subscriber growth and relative brand strength and other factors such as demographics, we have an opportunity to increase investment in Hulu, especially on the programming side," said Iger. [1
Part of these expansion plans is to make Hulu available in international markets. Hulu's largest competitor, Netflix, has experienced tremendous growth thanks to its international market, while domestic growth slowed noticeably in the last quarter. Iger's plan to bring Hulu content to an international audience and build on FX and Fox series is one way to dramatically increase subscriber numbers. It is unclear whether Hulu will follow in the footsteps of Netflix and invest in international foreign series for its international subscribers, but Iger said these talks would take place as soon as the company gained control of Hulu.
"Upon completion of the deal and having a 60% stake, we will meet with the Hulu management team and board to discuss opportunities for both global growth and content investment "Said Iger said. "But that's something we need to do after the deal is over."
When Disney plans to expand into European markets, the company must ensure that its content offer meets the new regulations of European regulation. This means that more original content may be launched for international overseas, but it will not be long before that happens. The acquisition of Fox by Disney is expected to be completed in 2019.
Disney +, the company's standalone streaming service, will launch an assortment of high-profile original series, behind Disney original content. Tom Hiddleston will repeat his role as Loki for a standalone Marvel series, and Diego Luna returns for a stand-alone series Star Wars Star Wars . He joins Jon Favreau, who works on a separate standalone series Star Wars named The Mandalorian .