Nothing feels more cynical than when a brand appropriates the standardized millennial voice – ironic, distant, dejected – and uses it to squat its emulsified meat products and drinkable corn syrup.There is no commitment to justice, there is only marketing. So I would like to call for a mass ban on Twitter companies, with one exception: Dr. Bronner, one of the most popular organic soap makers of fair trade.
I do not trust a multimillion-dollar corporation Twitter But I trust this social justice soap.  Dr. Bronner's is mainly for its all-purpose soaps (for washing the face, the Kill the fleas of your dog and cleanse your bong ) and label lengthy labels related to the world religion and call for an end to the war on drugs. The main ingredients in the brand's products are both organic and fair trade. The commitment of Dr. med. Bronner for social justice has been present since the founding of the brand, and the company now dedicates around a third of its profits to various social causes.
"The soil of the earth contains more than three times more carbon than is stored in the atmosphere and four times more than the amount in all living plants and animals." Https://t.co/kxGgbEWlsI[19659006-DrBronner(@DrBronner) February 28, 2019
All this is reflected in the social voice of the brand on Twitter. Unlike brands like Sunny D, who benefit from the millennia-old mental health crisis without doing anything about it, Dr. Bronner stories written by real journalists that have real value for millennials.
They are vociferous proponents of a fair livelihood after donating over $ 500,000 to minimum wage campaigns in 2016 and earning the lifetime wage of in their own company. There is not much cynicism here – the brand tweets, what they practice and what they practice is good.
Constructive Capitalism at Dr. Ing. Bronners:
• 5-to-1 Senior Salary Limit
• $ 18.71 Minimum Salary for Permanent Full Time Employees
• Free Health Care for the Staff and Their Families
• Free Daily Vegan Lunch with Vegan Cuisine
• Up to 25% of salary as an annual bonus: // t. co / HduUkftsEF
– Dr. med. Bronners (@DrBronner) February 26, 2019
Although soap has no direct link to cannabis, Dr. Ing. Bronner frequently treats and posts tweets in support of legalization.
And although Caps Lock should be banned from Twitter, I make an exception for the random tweets which Dr. Bronner routinely writes about the cessation of the drug war.
Outside of For social purposes, I especially love the tweets of the brand, which are just basic principles of human morality. The tweets have no clever pun or cynical references to pop culture. Dr. Bronner sometimes shares moral principles, which, to put it simply, are likely to reduce their use of Twitter.
There's absolutely nothing viral about tweets like this one – so I love them.
We can only be truly successful if we contribute to the prosperity of all!
– Dr. Bronner (@DrBronner) February 25, 2019
What unites us is greater than what unites us!
] – Dr. med. Bronner (@DrBronner) February 14, 2019
How can I enjoy the weekend without producing waste?
– Dr. Bronner (@DrBronner) February 22, 2019 [19659011AboutThere'sNothingComesTogetherandThisTweetgoesonandon:
To Reach That Unreachable Star,
No matter how hopeless, how far!
To fight for peace without question or break,
to be ready to march to hell for a celestial cause.
For I know, if I follow this glorious search,
my heart will be peaceful and calm when I am laid to rest!
– Dr Bronner's (@DrBronner) February 20, 2019
And who else would fill out this Twitter survey alongside your radical aunt and your high school creative writing teacher * a little bit obsessed * with recycling? Nothing about this tweet would make him viral. That's what makes it good.
Have you ever spent your free time picking up litter?
– Dr. Bronner (@DrBronner) February 22, 2019
The retweets, my friends, are also incredible.
I do not want you to be too high with soap: At the end of the day, Dr. Bronner's still a brand. They are on Twitter to campaign for reasons and sell their social justice soap. They have released a hand sanitizer that will soon be sold to Urban Outfitters. They talk about constructive capitalism .
The brand publishes many tweets marketing their products, but there's nothing particularly vicious about them. Dr. Bronner's play in the 2020 elections is not like pop-tarts recently, when they announced that they were considering a presidential run. Your marketing-based tweets are simple and limited to soap.
How can you not only dilute, but also a bottle of dr. To stop Bronner?
– Dr. Bronner (@DrBronner) February 12, 2019
What fragrance do you shower in your week? with this weekend?
– Dr. Bronner (@DrBronner) February 7, 2019
Dr. Bronner's is a soap with a soap box. They do it better than anyone else who has to offer in this brutal, cynical landscape of a brand landscape = & source = https% 3a% 2f% 2fblueprint api production.s3.amazonaws "src =" https: //mondrian.mashable. com / uploads% 252Fvideo_uploaders% 252Fdistribution_thumb% 252Fimage% 252F90494% 252Fd6be5f04-67be-4086-afca-5ef5c02b923b.jpg% 252Foriginal.jpg? HzW9YaDg01KHj4xdoGVa2WZRQwQ signature = = & source = https% 3A% 2F% 2Fblueprint-api-production.s3.amazonaws. com "data-fragment =" m! 0b49 "data-image =" https://mondrian.mashable.com/uploads%252Fvideo_uploaders%252Fdistribution_thumb%252Fimage%252F90494%252Fd6be5f04-67be-4086-afca-5ef5c02b923b.jpg%252Foriginal. jpg? signature = HzW9YaDg01KHj4xdoGVa2WZRQwQ = & source = https% 3A% 2F% 2Fblueprint-api-production.s3.amazonaws.com "data-micro =" 1 "/>