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EA completely kills the original name



After nine anti-climactic years, the name Origin is no longer. In the future, EA will simply refer to its PC gaming client as the “EA desktop app”.

The video game publisher announced the move in an interview with GamesIndustry.bizThe name change is part of a broader overhaul of the platform aimed at “providing our players with a smoother, faster, and more socially-oriented experience where they can best connect with the people they want to play with in the games that they want to play. “

Origin was launched back in 2011 as a home for EA games, similar to Blizzard’s Battle.net client, but with the intent of eventually turning it into a storefront that could one day rival Steam. That day never came, despite EA making Origin the exclusive home for many of its largest franchises on PC and eventually adding a game subscription called Origin Access.

“It̵

7;s one of those things I would ask, give us 18 months to two years. And when we sit here in two years, take a look at this, ”said then Chief Operating Officer Peter Moore Kotaku in 2012. “I think the ability to have your own direct platform with consumers will be very important in the digital world going forward.” Moore left EA in 2017 for Liverpool Football Club, where he worked until last month CEO acted.

Earlier this summer, EA finally brought a number of its games, which were previously exclusive to Origin, to Steam and has since renamed Origin’s subscription service EA Play and also added it to Steam. “I think we are responding to our players’ needs more effectively than ever, and Steam is part of that journey,” said EA-SVP Mike Blank GamesIndustry.Biz.

If you can’t beat her …


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